The Resident Revenue Effect

Leasing teams are facing rising acquisition costs, increased supply, and growing pressure to maintain occupancy and NOI. Ben Pleat, CEO & Co-Founder of Cobu, joins Entrata’s Virginia Love to discuss how multifamily operators can unlock the value of resident engagement to drive referrals, strengthen reputation, improve conversion rates, and increase retention.

Through real-world success stories from leading operators, discover how resident-generated content, community participation, and referral programs are transforming residents from passive occupants into powerful drivers of property performance.