Resident Priorities Report Unpacked

Renters in 2026 are prioritizing value, stability, and simplicity over luxury perks. In this webinar, Entrata President Chase Harrington and Industry Principal Virginia Love share insights from 2,000+ U.S. renters to reveal what’s shaping move-ins, renewals, and resident satisfaction in today’s value-driven market.

They’ll discuss:

• The top factors driving rental decisions
• How rent increases impact renewals
• Why amenities matter less than convenience
• What renters expect from communication and service
• How rewards programs influence resident behavior