Fraud: Multifamily’s Rising Threat

Fraud is evolving fast in multifamily, and operators are feeling the pressure. Kathleen Maley, VP of Fraud Analytics and Keir Breitenfeld, SVP of Fraud Product & Marketing at Experian, join Entrata’s Virginia Love to break down which fraud tactics are growing most quickly, how traditional screening is holding up, and what new tools can strengthen identity verification. Join in to learn about the rise of organized fraud, the role AI plays on both sides of the equation, and how teams can prepare for the next wave of risk without adding friction for honest applicants.