Reducing Friction from Lead to Lease

Turning prospects into residents requires more than just generating interest. It demands a leasing experience that’s fast, seamless, and easy to navigate. This session explores how to eliminate inefficiencies across the entire journey, helping teams convert more leads without adding complexity. Join Entrata’s VPs of Product Billy Mungovan along with Product Marketing Manager Eileen Cook, as they break down where delays happen and how to create a smoother path from inquiry to signed lease.

They’ll discuss:

• How the modern leasing funnel has evolved 
• Where friction happens from lead to lease 
• How to build an efficient leasing process
• What an optimized journey looks like