Marketing That Drives Leases in 2026

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.

You’ll learn:

• Why speed has become a core marketing metric
• How renter expectations have changed
• What high-performing teams focus on 
• How connected systems reduce friction and protect marketing spend
• What the new standard for marketing success looks like in 2026