Ditch the Pitch in Multifamily

Authentic communication drives connection, and connection drives retention. In the third and final session of Entrata’s three-part series “Improve Your Resident Experience, Improve Your Results,” Entrata’s Head of Strategy & Business Operations, Ann Ogami, reconnects with author and advisor Steve Yastrow to explore how improvisation can lead to stronger, more meaningful relationships with residents and prospects.

They’ll share actionable strategies for:

• Moving beyond scripted conversations to create conversations that matter
• Applying the six Ditch the Pitch habits to build trust and engagement in every interaction
• Turning everyday moments like leasing tours, service requests, and renewals into opportunities to strengthen relationships
• Empowering onsite teams to listen actively, adapt naturally, and make every resident feel heard