The 2026 State of Multifamily Report Webinar

The multifamily market is finally regaining its footing, shifting from several years of volatility to a more stable, operations-first environment. Entrata surveyed more than 300 multifamily executives to understand how leaders are navigating this new landscape: where optimism is returning, where costs and fragmentation still create pressure, and how operators are turning to value, efficiency, and compliance to stay competitive.

Join Entrata President Chase Harrington alongside Industry Principal Virginia Love as they break down this year’s findings:

They’ll discuss:

• What “moderate optimism” looks like in practice
• How value is driving today’s leasing decisions
• Where centralization succeeds and fragmentation stalls
• Appetite for AI and the barriers slowing adoption
• Rising fraud and the compliance edge