Entrata

Rent reporting as a differentiator that drives both retention and impact

Challenge

Mill Creek wanted to boost resident financial health while enhancing ESG initiatives. They needed a differentiator that improved retention and offered tangible benefits while addressing delinquency.

Solution

Piloted Entrata Rent Reporting in 10 communities (aligned with Fannie Mae programs, offered free for first year). Residents could choose to opt in to have rent payments reported to credit bureaus.

Impact

2,993 residents increased credit scores
3% moved from subprime to prime
748 previously unscorable residents gained credit scores
Average 46-point score increase
Helped Mill Creek secure better financing terms (via ESG/financial wellness link)

Takeaway

Rent Reporting became a powerful amenity—residents saw life-changing benefits, while Mill Creek drove retention, ESG value, and portfolio differentiation.

"Entrata will allow Passco to grow its business through the efficiencies of the software. It will make the process easier for the onsite staff, as well as produce more profit. We felt that Entrata was the best software for us."

Suzy Cottle

Chief Financial Officer, Passco Companies