Entrata

How Vesta Realty achieved a smooth transition to Entrata

Challenge

Vesta Realty faced the challenge of moving its portfolio to a new property management platform without losing staff confidence or resident trust. By carefully preparing, training, and focusing on resident communication, they achieved a smooth go-live and delivered measurable improvements in leasing, payments, and resident engagement.

Solution

Structured preparation: Proactive communications with onsite teams and managers before go-live, including detailed emails and step-by-step checklists
Resident-focused rollout: Used Entrata Message Center to ensure consistent, portfolio-wide communication with residents, reinforcing transparency and trust
Hands-on support: Onsite training, go-live checklists, and 60-day post-launch coaching ensured success
Technology enablement: Branded portals, automated communications, and streamlined data catch-up minimized disruption

Impact

20% increase in lead-to-lease conversion
90% enrollment in the resident portal
100% adoption of electronic payments

Takeaway

These results show how a well-managed migration can directly translate into higher resident engagement and operational efficiency.

"Entrata will allow Passco to grow its business through the efficiencies of the software. It will make the process easier for the onsite staff, as well as produce more profit. We felt that Entrata was the best software for us."

Suzy Cottle

Chief Financial Officer, Passco Companies