Seamless migration that enhanced resident experience and operational confidence
How Vesta Realty achieved a smooth transition to Entrata
Challenge
Vesta Realty faced the challenge of moving its portfolio to a new property management platform without losing staff confidence or resident trust. By carefully preparing, training, and focusing on resident communication, they achieved a smooth go-live and delivered measurable improvements in leasing, payments, and resident engagement.
Solution
- Structured preparation: Proactive communications with onsite teams and managers before go-live, including detailed emails and step-by-step checklists
- Resident-focused rollout: Used Entrata Message Center to ensure consistent, portfolio-wide communication with residents, reinforcing transparency and trust
- Hands-on support: Onsite training, go-live checklists, and 60-day post-launch coaching ensured success
- Technology enablement: Branded portals, automated communications, and streamlined data catch-up minimized disruption
Impact
Takeaway
These results show how a well-managed migration can directly translate into higher resident engagement and operational efficiency.
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