Property Management Case Study

How Entrata helps Entrust streamline leasing, improve efficiency, and deliver a better experience for prospects and residents

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Entrata and Entrust Property Solutions logos displayed side by side on a red background

Challenge

Entrust Property Solutions was founded with the goal of reimagining how multifamily properties are managed by becoming more economical and efficient. To support that vision, Entrust needed a property management platform that could seamlessly connect every stage of the lead-to-lease process without relying on multiple disconnected systems. Previous solutions required manual workarounds and introduced inefficiencies, increasing the risk of errors and slowing site teams down. Entrust sought a unified platform that could simplify operations, improve accuracy, and scale with the business.

Solution

Entrust selected Entrata as its property management software provider from the beginning, recognizing the platform’s ability to integrate leasing, marketing, resident engagement, maintenance, and financial operations into a single system. Entrata automates the lead-to-lease workflow by advancing applicants step by step as actions are completed, eliminating bottlenecks and reducing manual intervention. With tools like ResidentVerify, LeadManager, and ResidentPortal, Entrust gained a comprehensive solution that supports operational efficiency, accurate reporting, and a seamless experience for both teams and residents.

Impact

Entrata enables Entrust to execute the entire lead-to-lease process seamlessly, with virtually every step completed and advanced online—from tour to application, verification, approval, and move-in. By automatically moving applicants through each stage once requirements are met, Entrata eliminates bottlenecks and ensures site teams aren’t responsible for process slowdowns.

Automation across the platform reduces the likelihood of user error and frees up valuable time for site teams to focus on the resident experience rather than administrative tasks. During COVID lockdowns, Entrata’s fully digital workflows allowed Entrust to continue leasing and processing renewals without interruption, reinforcing the platform’s flexibility and resilience.

Additional efficiencies are realized through tools like ResidentVerify, which accelerates the verification process, LeadManager, which helps Entrust identify high-performing marketing channels, and ResidentPortal, which enables residents to pay rent, submit maintenance requests, and track progress online. Together, these capabilities deliver a more efficient operation and a better experience for both prospects and residents.

Takeaway

By partnering with Entrata, Entrust Property Solutions operates on a single, integrated platform that supports efficiency, accuracy, and scalability across the entire business. Entrata’s seamless workflows, robust automation, and resident-focused tools empower Entrust to deliver a better experience at every stage of the leasing and living journey—while giving teams the confidence and time to focus on what matters most.