Scaling SEO and digital marketing for a growing portfolio
How Mill Creek scaled SEO with Entrata while maintaining brand control
Challenge
Mill Creek’s portfolio was growing rapidly (90+ properties, 20–30 communities added in short bursts). Their small team couldn’t keep up with manual SEO, profile management, and fast-changing search requirements. They were protective of their brand voice, so they piloted cautiously in-house first.
Solution
Partnered with Entrata Digital Marketing. Started with a 7-community pilot focused on SEO optimization (copy, headers, title tags). As search evolved and lease-ups added complexity, they expanded to full portfolio support with a dedicated partner.
Impact
- 20% increase in Google search positions (with 20 new websites launched)
- 20% decrease in average listing errors
- Freed internal team to focus on new website templates and content innovation
Takeaway
With Entrata as a proactive, specialized partner, Mill Creek scaled SEO without sacrificing brand control, giving every community the attention it deserved.
"Entrata will allow Passco to grow its business through the efficiencies of the software. It will make the process easier for the onsite staff, as well as produce more profit. We felt that Entrata was the best software for us."
Chief Financial Officer, Passco Companies
An award-winning platform for property owners and operators
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