Scaling SEO and digital marketing for a growing portfolio
How Mill Creek scaled SEO with Entrata while maintaining brand control
Challenge
Mill Creek’s portfolio was growing rapidly (90+ properties, 20–30 communities added in short bursts). Their small team couldn’t keep up with manual SEO, profile management, and fast-changing search requirements. They were protective of their brand voice, so they piloted cautiously in-house first.
Solution
Partnered with Entrata Digital Marketing. Started with a 7-community pilot focused on SEO optimization (copy, headers, title tags). As search evolved and lease-ups added complexity, they expanded to full portfolio support with a dedicated partner.
Impact
20% increase
in Google search positions (with 20 new websites launched)
20% decrease
in average listing errors
37 hrs saved
to focus on new website templates and content innovation
10% NOI increase
due to xyz thing happening.
Takeaway
With Entrata as a proactive, specialized partner, Mill Creek scaled SEO without sacrificing brand control, giving every community the attention it deserved.
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