Entrata Blog

You get what you give. That old saying rings true in property management. The effort you put into attracting the right residents sets the stage for successful leasing and resident retention programs. In today's digital world, that means building a strong online foundation and employing smart marketing strategies. Let’s dive into the key elements of attracting qualified leads, drawing insights from our latest ebook, "A Holistic Guide to Multifamily Growth."

The multifamily industry is on the cusp of a major transformation. While recent technological advancements like chatbots and automated payments have moved the industry forward, the next decade promises an even more radical shift: Autonomous Property Management. This new direction isn't just about incremental improvements. It's a fundamental change that will redefine how properties are managed.

As we reach the midpoint of the 2025 legislative session, a new wave of proposed laws is emerging that could significantly impact the multifamily housing industry. With continued emphasis on affordability and tenant protections, lawmakers are advancing measures that affect both property owners and residents.

In a recent Resident Experts webinar, Laurel Zacher, a seasoned marketing and CX strategist in the multifamily industry, shared profound insights into effective multifamily marketing. The conversation, guided by Entrata’s Virginia Love, centered on a powerful shift in perspective: moving away from traditional sales-focused approaches and embracing a philosophy of genuine helpfulness.

Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.

The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.

In Entrata’s most recent Resident Experts webinar, Amanda Fumo, Chief Revenue Officer at Entrata, sat down with Erica White, Senior Vice President of Technology and Innovation at Article Student Living, to talk about the importance of hiring the next generation of talent in the multifamily industry. The discussion centered on identifying, developing, and empowering the individuals who will drive the future growth of the sector.

Tired of chasing unqualified leads and drowning in paperwork? The future of multifamily leasing has arrived, and it's powered by artificial intelligence.

The landscape of multifamily property management is rapidly evolving due to increasing energy efficiency standards. Staying ahead of these changes is crucial for maintaining profitability and resident satisfaction.

In the competitive world of multifamily property management, controlling utility costs is of the utmost importance. With expenses ranking as the third highest for property owners, understanding the nuances of resident billing can significantly impact your bottom line.

Entrata recently hosted a webinar about the power of resident rewards programs and how they can be strategically leveraged to boost resident retention in multifamily properties. Our expert, Britton Pedersen, a seasoned loyalty professional, shared invaluable insights on maximizing the untapped potential of these programs. Here are the key takeaways:

While securing a master policy is crucial, a truly holistic approach to insurance management also addresses the challenges of renters insurance compliance and verification. Traditionally, managing individual renters' policies has been a time-consuming and administratively burdensome task for property teams. Entrata offers innovative solutions to streamline these processes and enhance efficiency. By integrating renters insurance directly into the leasing process, residents can easily secure coverage with a single click, eliminating friction and ensuring compliance from day one.