Entrata Blog

Of the many challenges facing multifamily operators in 2022, the number of leads typically isn’t among them.

This is part one in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Long gone are the days when you would just have to post listings in the local local newspaper or apartment search magazine and wait for potential residents to show up to your properties. Today’s digital landscape requires multiple touchpoints to not only gain the attention of prospective residents, but also to get them to take the necessary actions to engage with your business, schedule an appointment, fill out an application, pass the requisite background checks, and finally sign the lease.

Data privacy, tenants rights, and fair chance housing

Did you ever stop to consider the amount of sensitive personal information that comes through your leasing office on a regular basis? Rental applications, leases, rent payments, and other documents are often chock-full of the kind of information that identity thieves and hackers find most appealing. Data is in demand, and a simple filing cabinet with lock and key are no longer adequate forms of data storage and security. These are the days of ubiquitous spy technology. Every person who steps into your leasing office is likely carrying a powerful, unobtrusive camera. An act as simple as leaving a completed application on a desk in a busy office could mean exposing the customer’s sensitive personal data.

Multifamily organizations often exhale when all the nuances of their software system are firmly in place. And by the time that breath is complete, it’s quite possible that something has already shifted in the industry that requires another tweak of the system.

Having access to data is a blessing and a curse for many multifamily businesses. The amount of data the average business accumulates each year continues to grow exponentially and it can be difficult to know how to find the proverbial needle in a haystack that’s going to help inform future business decisions, especially if that data is housed in a spreadsheet

Everything you need to know about Texas’ new Data Privacy and Security Act (”TDPSA”)

The student housing sector makes a case for the most fluctuating business in the nation. The revolving door of move-ins and move-outs occurs at a much greater rate than in the conventional apartment world, and the desires and preferences of younger renters are constantly morphing.

If you work in property management, you know what it feels like to be busy. You’re a champion juggler, keeping dozens of balls in the air and balancing the needs of residents, owners, and staff. Here’s the question. Is your software just another ball to juggle, or is it an extra arm?

Entrata’s Virginia Love recently sat down with Lak Lakshmanan, Operating Executive, Data Science for Silver Lake to discuss the impact AI is having on businesses currently and what they can do to leverage it in the future to increase efficiency and deliver a better customer experience. Below is a recap of some of the highlights of their conversation. If you want to watch a recording of the webinar, click here.

If you want to stand out from the crowd, the first step is to get your properties to appear in those above the fold listings that get the most clicks. According to Neil Patel, the preeminent expert in local search engine optimization, businesses that make up the Map Pack in the upper right corner of the search engine results page, account for 44% of all clicks.

In 2023, affordable property management is all about optimizing resources for efficiency. From marketing property to fielding inquiries from prospective renters to preparing for inspections, management professionals have a lot on their plates. Now is the time for streamlining processes and working smarter, not necessarily harder.