Entrata Blog

The latest Resident Priorities Report shows what's influencing renter decisions in 2026—and how operators can deliver the value residents are looking for.

With the FTC cracking down on "drip pricing" and a wave of new state transparency laws taking effect, multifamily operators face a complex compliance landscape.

Fee transparency is now an operational responsibility. Learn how to audit your leasing workflow, standardize fee disclosures, and keep pricing consistent across

Resident communication isn't about technology—it's about trust. Learn how personalized, timely communication boosts satisfaction and retention.

Vendor compliance is no longer just paperwork, it's a critical strategy for protecting your property's bottom line.

Kelly Canepa explains that precise ID now delivers more specific identity verification outcomes instead of a generic "Unverified" result.

How AI and automation are helping multifamily marketing teams work smarter, reduce manual tasks, and improve the resident experience.

AI handles tasks. People build trust.

The autonomous property isn't software with AI added on. It's a property that runs itself by default, with humans stepping in only when judgment matters most.

Automate invoice processing from receipt to GL posting. Reduce manual AP work, speed approvals, strengthen audit trails, and free teams to focus on exceptions.

AI doesn’t fix broken operations, it amplifies them. Before implementing AI, multifamily operators need to focus on strengthening processes, and more.

AI isn’t replacing site teams, t’s giving them time back. By automating repetitive tasks, AI frees leasing and operations teams to focus on what matters most.