Entrata Blog

In a recent Entrata webinar, Jason Taylor, Entrata's Chief Technology Officer, and Travis Lemicki, VP of Engineering, explore the critical role of data in AI and how it's being harnessed to enhance the resident experience and streamline operations within the Entrata platform.

Entrata recently hosted a webinar exploring the transformative potential of AI in resident communication and provided a comprehensive overview of how AI is reshaping the multifamily landscape. When implementing AI, or any technology for that matter, one of the primary considerations should be how is this going to improve the resident experience. Followed closely by how it is going to make site teams more efficient. The speakers covered eight compelling use cases for AI in multifamily...

In a recent webinar led by Entrata CTO, Jason Taylor with Itamar Roth, Co-founder and CEO of Colleen AI, the transformative potential of AI in the multifamily industry took center stage. Colleen AI was recently acquired by Entrata, and this partnership promises to deliver innovative solutions that streamline operations and enhance the resident experience.

Artificial intelligence (AI) is rapidly transforming various industries, and the multifamily sector is no exception. The integration of AI into property management systems is revolutionizing the way teams operate, enabling them to automate mundane tasks, gain valuable insights from data, and enhance the overall resident experience.

While the capabilities of AI seem limitless, there are four key areas where McKinsey and Company, a leading consulting firm, suggests multifamily businesses focus on first.

Using generative AI tools might seem difficult in the beginning, but the concept is simple enough that with enough practice you should be able to figure it out in a short amount of time.

One of the hardest aspects of managing a property is staying on top of the upkeep and maintenance of the units and grounds at each property.

Today, I’m excited to share that Entrata has acquired Colleen AI, a leader in multifamily artificial intelligence, further bolstering the AI capability across the Entrata OS while providing industry-leading AI for every operator, regardless of their choice of PMS.

While multifamily has traditionally been hesitant to adopt new, unfamiliar technologies, that has not been the case with AI.

The idea of incorporating AI into your operations might seem like a daunting task at first. AI is something many of us may not be familiar with in practice, but that doesn’t mean we shouldn’t evaluate how it might fit into our operations. In the not so distant future, we’ll likely look back at this time and wonder how we ever functioned without AI.

A prospect arrives at an apartment community where he encounters a self-serve kiosk. He types in his parameters for the type of home he is seeking. A mobile, humanoid-type robot arrives at his side, asking if he has any follow-up questions.

There is no disputing that onsite teams are busy. They juggle prospect outreach, real-time resident requests and community events throughout the day—just to name a few of their duties.