Entrata Blog

Having a concrete view of who your ideal resident(s) are and how they navigate the lead to lease process should be the foundation of your marketing and lead management strategy.

Entrata President Chase Harrington recently sat down with Travis Honaker, Product Development Manager in the multifamily division of Fannie Mae, to discuss the benefits of positive rent payment reporting.

At a panel discussion held at Apartmentalize and led by Stephanie Furman, Senior Vice President of Development Corporate at Entrata, industry experts, including Sherry Freitas from RangeWater, Laine Gomez from Catalyst, and Gardner Reese from Greystar delved into the challenges and opportunities facing property managers today. The conversation centered on the increasing pressure to reduce expenses while maintaining resident satisfaction and driving revenue growth.

The lack of affordable housing and rising operational costs are major challenges in the multifamily industry, particularly for affordable housing providers.

Fraud is a growing concern for property owners and managers. With the rise of digital applications and sophisticated fraudulent tactics, it's more important than ever to be vigilant. But exactly how common is fraud in the multifamily industry?

At the recent Apartmentalize conference, multifamily industry veteran and Entrata Principal, Virginia Love moderated a panel which included Tracy Bowers of Gallery Residential and Jake Jarman of Redstone Residential. The conversation delved into the impacts technology has on streamlining resident experiences and enhancing resident experiences in the ever-evolving world of multifamily property management.

Whether you’re managing HUD Section 8 (Project Based), HUD Vouchers, or Low Income Housing Tax Credits (LIHTC), or many other state and local programs, the nuances of each program can be difficult to navigate.

Today, I’m excited to share that Entrata has acquired Colleen AI, a leader in multifamily artificial intelligence, further bolstering the AI capability across the Entrata OS while providing industry-leading AI for every operator, regardless of their choice of PMS.

One of the hardest parts of running any successful business in any industry, but especially in multifamily, is planning for the future.

Entrata recently hosted a webinar featuring Rebecca Herrin, Chief of Staff to the CEO at The Collier Companies, Melodie Raab, SVP of Support Services at Asset Living, and Keri Goins, Direct of Operations Systems at Landmark Properties, to discuss key wins from the previous leasing season and what they are doing to prepare for the coming school year.

Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.

Does this sound familiar to you? You get an invoice from a vendor. It gets filed away for payment. Your team has to determine what the vendor’s preferred payment is and then submit an ACH payment request or worst of all, cut a physical check. This might not seem like that big of a deal, but as your business grows and you have to do this process thousands of times per year, the hours and costs start adding up.