Entrata Blog

A recent webinar, "How AI is Transforming Multifamily Leasing," dove into why AI-powered leasing isn't just a trend, but a necessity for property managers today

In today's challenging economic landscape, with inflation and shifting market dynamics, controlling operating costs is more critical than ever.

Medical debt can lower credit scores, impacting access to loans, housing, or employment.

Let's explore the tangible value that business intelligence (BI) and predictive analytics can bring to your organization. These aren't just buzzwords. They are powerful tools that can transform how you operate, make decisions, and ultimately drive success.

In a recent installment of Entrata's Resident Experts webinar series, Virginia Love, Industry Principal at Entrata, welcomed Jennifer Cassidy, President of Property Operations and Experience at Cardinal Management Group. Cassidy, a seasoned leader with over two decades in the student housing industry, is renowned for her focus on driving revenue, maximizing expense efficiencies, and building long-term asset value.

Across the country, lawmakers are focused on housing affordability and tenant protections. One of the top issues is fee transparency in rental housing. For owners and operators of apartment communities, this means rules and regulations on how both mandatory and optional fees are disclosed to prospective renters. In this post, we highlight fee transparency laws passed so far in the 2025 legislative session.

Investing in property management software is a high-stakes game. You're looking for solutions that boost efficiency, cut costs, and ultimately drive revenue – all while keeping your residents and prospects happy. But what happens when the very technology you hoped would streamline operations ends up creating friction and frustration for the people you serve?

We all know the multifamily landscape is a competitive arena. To truly excel and stay ahead, you need every advantage possible. And at the heart of optimizing all your efforts lies your data.

For most residents, rent represents their most significant monthly expense. In a competitive rental market, simply providing an apartment isn't enough. Residents are increasingly seeking communities that offer tangible value beyond the four walls of their unit – services that simplify their lives, save them money, or even help them build their future.

While clear communication lays the groundwork for a positive resident relationship, the true test often comes when things go wrong. For multifamily businesses, the efficiency and effectiveness of handling maintenance and repairs can be a major deciding factor in whether a resident chooses to renew their lease.

Resident relationships are a two way street. If you want to build long-lasting relationships with residents you have to put in the effort. This is one of key takeaways in our new ebook, "A Holistic Guide to Multifamily Growth."

In today's digital age, residents expect a seamless and convenient experience when engaging with property management. They want an experience that mirrors the ease of interacting with online giants like Amazon. For multifamily businesses, meeting these expectations hinges on embracing technology that fosters strong resident relationships from move in to move out.