This week the Entrata team held a webinar to debunk a few myths about getting current residents to pay rent online. Fairfield’s Director of Operations, Andrew Rowley, discussed ways they have encouraged their residents to pay rent online. Andrew also highlighted the top 10 properties at Fairfield that have seen the highest percentage of online payment adoption increase.
Even if you aren’t a keen observer, you may have noticed we are no longer Property Solutions. Indeed, we have dawned the title of Entrata, Inc. But why the change? Well, it definitely wasn’t on a whim. A lot of thought went into the decision, and it was agreed that it was what we needed.
Entrata means “open” and “portal,” and as the name of our product platform, represents our non-restrictive business philosophy. Our new name shows what we stand for—to meet and exceed the expectations of our clients and everyone else in the industry through our unique brand of innovation, like the true Joneses we are. And it was important to us to be able to communicate this, and our dedication to be who we say we’ll be. It made sense to us to rebrand. This is the best way we can think of to be, well, us.
What does this mean for our values? We’re still dedicated them, of course. If anything, I’d say with the name change that we’ve made a pinky promise (the most sacred of all promises) to better represent them. After the rebrand, we’re feeling pretty refreshed and up to the challenge of the pinky promise.
We promise that our product will continue to be the most efficient (and only single platform) in the industry (Real Deal), we will continue to provide exceptional customer service (Be Excellent). We’ll continue to expand and hire and add innovative individuals to our family (Joneses), and to communicate effectively and efficiently to our clients and each other (Talk To me Goose). Most importantly, we promise not only to continue to work hard and to take our jobs seriously, but to also never take ourselves too seriously and to find humor in any situation (Business in the Front, Party in the Back).
Not much has changed, except for our increased dedication. So never fear, Entrata is here.
The Jones Family Reunion is our annual retreat used as thank you for all the hard work we as members of the Entrata team do on a daily basis to make us the self professed Joneses of the property management industry. It started two and a half years ago and has remained one of our favorite traditions, not the least of which because it exemplifies our philosophy of “Business in the Front, Party in the Back.”
However, we had a hefty task in front of us in preparation for the third annual Entrata Jones Family Reunion. How do we top two amazing years? Then it hit us. The one thing that was holding us back from reaching our full Jones Family Reunion potential. The time of year. “Of course! How could we be so foolish!” We groaned, collectively slapping our foreheads in a smack that could be heard round the office. “All family reunions should take place in the summer!”
Sunshine. Swimming. Sun tan lotion. Swigs of soda. Surf. Shade. Slip n’ slide. Summer. It all made so much sense to us. And so, with half a year less to prepare, we set off to plan our most audacious reunion yet.
The reunion started off on the 13th with a keynote presentation from Entrata CEO Dave Bateman, catching us up on how we fared with our company goals from last year, and introducing our new company goals for this year. Following Dave’s remarks, we had the distinct joy of feasting on the words and philosophical stylings Kyle Maynard who taught us that there are no good excuses— if you’re not dead, you can’t quit. To us, this just smelled of Being the Real Deal. It takes courage to not quit, and we’re all about courage and taking things to the next level, even if it means going out of our comfort zone. Nothing exciting or epic ever happened inside a comfort zone.
After, we learned that we all won a prize, in true Oprah fashion. Though, instead of the prize being under our chairs, the prize happened to be the (lawn) chairs themselves. After we were treated to burgers and dogs, because grilling is family reunion law.
The rest of the week was split between several activities that we got to choose between. Tuesday and Friday were trips up to Park City, Wednesday saw water activities like boating and tubing at Jordanelle Reservoir, and Thursday was river rafting and zipline fun in Provo Canyon.
In order for us to continue being the Joneses, we needed some freshening up. So all of this allowed us to rejuvenate our spirits in preparation for the second half of the year. We still have our third annual Summit in Park City ahead of us, and all those goals to meet.
Missed out? Well, there’s always next year. Until then, check out the video below!
What do the “godfather of the iPod” and Nest founder, Tony Fadell, and veteran Everest summiteer and the only American to have summited the world’s highest peaks without supplemental oxygen, Ed Viesturs, have in common? They’re both going to be hanging out with the Entrata crew in Park City this September as guest keynote speakers at the 2015 Summit! Fadell and Viesturs will join a growing list of guest speakers and panelists in this year’s agenda, focusing on promoting innovation and success in the multifamily industry. continue
You’ve probably heard that Property Solutions recently changed its name to Entrata. This week, the Entrata team hosted a webinar to discuss the reasons for the rebrand. Entrata CEO, Dave Bateman, provided an explanation of the new name and gave updates on Entrata’s property management software. He also took some time to answer questions from the audience.
Paperless has been an unfulfilled promise for many businesses for decades. But today, thanks to a widely connected world, incredible mobile technology, and the development of new powerful platforms, it’s a promise that’s on the brink of realization for many in our industry. Wondering if you’re ready to haul all your file cabinets to the curb? Is shifting to paperless really worth it?
Online leasing can be dauntingly complex, so boiling down a discussion of significant new features and workflows into a single minute was never really an option. However, the panel at the Leasing Minute: LeaseExecution, Renewals & Lead Management session at Property Solutions’ user Summit in Park City, Utah used the 60 minutes at their disposal to highlight what many property managers may have missed about online leasing today.
The roots of Property Solutions are in student housing, and the company has not forgotten that. This was the driving point of the Property Solutions Summit panel Pledge Entrata: The Changing Landscape of Software for Student Housing.
Organizational culture is a hot topic among savvy professionals these days. Business publications are replete with stories providing the latest example of extreme culture coolness (nap pods, anyone?) and tips for integrating the latest buzzword (flexible, dynamic, caring) into your own company culture. And while it’s easy to associate things like double-decker buses and red sneakers with Property Solutions’ culture, we think that the real heart of a company’s culture is not measured by parties or perks, but by the relationships that are built around the brand.
Company cultures that are built on values (hat tip Ann Rhoades) are more likely to boost performance and engender success than those that are simply built for publicity. An example of the way Property Solutions’ values inform company culture can be seen in both our innovative platform and in our daily interactions. We believe that a commitment to an open API, a unified platform, and the industry’s smartest software is incomplete without an equal commitment to open communication, unified support, and the industry’s smartest teams. Getting it right means not only listening to what our industry partners tell us, but also being more responsive than our competitors in making them successful. continue
According to an NMHC Kingsley Study conducted in 2013, nearly 90 percent of residents say online ratings and reviews are either important (30%) or very important (57%) when considering a rental community. The multifamily industry is increasingly impacted by online reviews, and the people creating and searching reviews — millennials– are beginning to make up a larger part of apartment communities. The time has come to place online reviews and social media management in the limelight.
In an effort to determine what our industry partners think about online reviews and social media, Property Solutions is conducting a reputation management study to determine how both our clients and residents perceive the importance of online reviews and social media. The information collected as part of this study will be presented at the Reputation Management and Social Media Summit Session this September and shared with all study participants. All the data gathered will be anonymous and confidential.
We’d love to hear your voice on this important topic. Please take a few minutes to complete the survey at https://www.entrata.com/blog/speak-up-a-rep…nagement-study/newsletters/P/6534/. Your experiences will contribute to a stronger understanding of the opportunities available within our industry for more effective reputation management. Speak up…and don’t forget to register for the Summit!