There’s no question that exceptional customer service leads to increased resident retention. However, according to the NAA Survey of Operating Income and Expenses, the resident satisfaction rate over the last three years has remained fairly constant at about 76 percent, but residents’ intent to renew declined from 58 percent to 53 percent over the same period. If a large majority of residents are satisfied, why are they still undecided when it’s time to renew? continue
This week the Entrata team hosted a webinar to discuss cyber security and how you can ensure your residents’ data is being protected by vendors. Entrata’s VP of Engineering, Ryan Byrd, shared the Cyber Security Bill of Rights to show what standard property management companies should be holding their vendors to for cyber security. Ryan also showed what Entrata is doing to ensure the security of its customers online data.
A couple of weeks ago Entrata held its third annual Summit in Park City, Utah. The reviews are in and they’re raves. But don’t just take our word for it:
“I have been to a ton of conferences throughout the years, and the Summit is by far the best one.” –Unedited customer review.
We love Summit week every year. Our teams spend months pulling together the most compelling data for breakout sessions, preparing special training courses, and finding keynote speakers whose messages are relevant to our industry and reflect Entrata’s values of innovation, integrity, and excellence. And this year was no exception. Some of our favorite moments: continue
What do the US Government and the Ashley Madison website have in common? No, not that! The answer we’re looking for here is that they have both been recent victims of massive cyber security breaches. What started as big scandalous security failures at retailers like Target and Home Depot has spread like an infection across the cyber landscape and today the announcement that a large organization has suffered a massive security breach (*cough*T-mobile*cough*) doesn’t even seem like big news.
According to CYREN’s 2015 Cyberthreat Yearbook, successful cyber attacks on businesses of all sizes have increased by 144% over the last four years. And multifamily, a target rich enterprise if there ever was one, is not immune. In the face of a fast-growing problem, is there any hope? continue
If you were at the Summit, go ahead and skip – this is old news for you. But if not, be sure to read on. Some pretty cool changes and updates were announced, and you don’t want to be out of the loop.
Each year the Summit gives us a good opportunity to look back at some of the projects our teams have completed, and production in recent months has been high. Among Entrata’s accomplishments over the last 12 months are: continue
The new ResidentPortal App, scheduled for Q4 2015, will allow residents to make payments, submit maintenance requests, stay in communication with property staff and review and sign lease and renewal documents all from the convenience of their mobile phone. It uses native architecture and is designed for a truly responsive mobile experience. Entrata is the first to offer a One-Tap VoicePay system that takes advantage of new iOS deep linking to allow residents to pay rent with a voice command & just one tap to confirm the payment.
“We have recently seen a huge uptick in our mobile traffic, so I’m incredibly excited about the functionality, design and simplicity of the newly announced ResidentPortal app, ” said Sara Graham, director of marketing at Dolben. “We anticipate that this will greatly enhance our efforts in creating a mobile-friendly experience for our residents.”
If you lost some money, you’d want someone to tell you. Right? OK, then. You’re losing money. Properties all over the country, every day and in thousands of small transactions, are leaving money on the table that combines over time to make a significant dent in their revenue. Taken individually, these amounts may seem insignificant, but improved rates & fee management practices can go a long way toward putting those funds back where they belong. continue
What does it mean to be an official member of the revamped Red Shoe Club?
Official Red Shoe Club Membership is reserved for the industry’s most fearless innovators and experts excited to be advocates for our brand. They’re on the front lines, wearing their red Vans, showing love and filling cyberspace with expert advice and the good word about our people and products.
This week the Entrata team hosted a webinar to discuss the ways properties can develop a strategic communication plan by using Message Center and LeadManager. The Lynd Company’s Strategic Services Specialist, Tacee Vasquez, shared her experience with the products and how they have helped Lynd build solid relationships with prospects and residents. A product demo of Message Center’s merge fields and reports was also conducted throughout the webinar.
We’ve all heard the old adage about failure to prepare…according to Ben Franklin and about a million other people this course of action is tantamount to preparing to fail. But how many properties do you know who actually sit down and prepare a communication strategy? Too often resident communications are handled as one-off, as-needed, spur-of-the-moment projects rather than elements of a strategic program.
Preparing a comprehensive communication strategy doesn’t mean sacrificing flexibility. The ability to respond to situations as they arise is actually enhanced by the existence of communication plans and guidelines, not to mention the efficiency gains provided by a carefully considered systems for message timing, follow up, and distribution channels.