This week the Entrata team hosted a webinar to discuss the ways properties can develop a strategic communication plan by using Message Center and LeadManager. The Lynd Company’s Strategic Services Specialist, Tacee Vasquez, shared her experience with the products and how they have helped Lynd build solid relationships with prospects and residents. A product demo of Message Center’s merge fields and reports was also conducted throughout the webinar.
We’ve all heard the old adage about failure to prepare…according to Ben Franklin and about a million other people this course of action is tantamount to preparing to fail. But how many properties do you know who actually sit down and prepare a communication strategy? Too often resident communications are handled as one-off, as-needed, spur-of-the-moment projects rather than elements of a strategic program.
Preparing a comprehensive communication strategy doesn’t mean sacrificing flexibility. The ability to respond to situations as they arise is actually enhanced by the existence of communication plans and guidelines, not to mention the efficiency gains provided by a carefully considered systems for message timing, follow up, and distribution channels.
Here’s a question: When it comes to meeting user expectations, how’s your website doing? Multifamily marketing professionals have been taking a good hard look at how we, as an industry, interact with our clients online and we’re sorry to say, in comparison with other industries we’ve fallen a little bit behind. continue
Applicant screening is a necessary part of the leasing process. It helps protect properties from unnecessary risk while at the same time ensuring compliance with FCRA and Fair Housing regulations that guarantee renters access to a fair and timely leasing process. Improper screening practices not only fail to protect communities from unsuitable renters, they may expose them to legal problems and reputation disasters.
This week the Entrata team held a webinar to debunk a few myths about getting current residents to pay rent online. Fairfield’s Director of Operations, Andrew Rowley, discussed ways they have encouraged their residents to pay rent online. Andrew also highlighted the top 10 properties at Fairfield that have seen the highest percentage of online payment adoption increase.
Even if you aren’t a keen observer, you may have noticed we are no longer Property Solutions. Indeed, we have dawned the title of Entrata, Inc. But why the change? Well, it definitely wasn’t on a whim. A lot of thought went into the decision, and it was agreed that it was what we needed.
Entrata means “open” and “portal,” and as the name of our product platform, represents our non-restrictive business philosophy. Our new name shows what we stand for—to meet and exceed the expectations of our clients and everyone else in the industry through our unique brand of innovation, like the true Joneses we are. And it was important to us to be able to communicate this, and our dedication to be who we say we’ll be. It made sense to us to rebrand. This is the best way we can think of to be, well, us. continue
The Jones Family Reunion is our annual retreat used as thank you for all the hard work we as members of the Entrata team do on a daily basis to make us the self professed Joneses of the property management industry. It started two and a half years ago and has remained one of our favorite traditions, not the least of which because it exemplifies our philosophy of “Business in the Front, Party in the Back.”
However, we had a hefty task in front of us in preparation for the third annual Entrata Jones Family Reunion. How do we top two amazing years? Then it hit us. The one thing that was holding us back from reaching our full Jones Family Reunion potential. The time of year. “Of course! How could we be so foolish!” We groaned, collectively slapping our foreheads in a smack that could be heard round the office. “All family reunions should take place in the summer!”
Sunshine. Swimming. Sun tan lotion. Swigs of soda. Surf. Shade. Slip n’ slide. Summer. It all made so much sense to us. And so, with half a year less to prepare, we set off to plan our most audacious reunion yet.
The reunion started off on the 13th with a keynote presentation from Entrata CEO Dave Bateman, catching us up on how we fared with our company goals from last year, and introducing our new company goals for this year. Following Dave’s remarks, we had the distinct joy of feasting on the words and philosophical stylings Kyle Maynard who taught us that there are no good excuses— if you’re not dead, you can’t quit. To us, this just smelled of Being the Real Deal. It takes courage to not quit, and we’re all about courage and taking things to the next level, even if it means going out of our comfort zone. Nothing exciting or epic ever happened inside a comfort zone.
After, we learned that we all won a prize, in true Oprah fashion. Though, instead of the prize being under our chairs, the prize happened to be the (lawn) chairs themselves. After we were treated to burgers and dogs, because grilling is family reunion law.
The rest of the week was split between several activities that we got to choose between. Tuesday and Friday were trips up to Park City, Wednesday saw water activities like boating and tubing at Jordanelle Reservoir, and Thursday was river rafting and zipline fun in Provo Canyon.
In order for us to continue being the Joneses, we needed some freshening up. So all of this allowed us to rejuvenate our spirits in preparation for the second half of the year. We still have our third annual Summit in Park City ahead of us, and all those goals to meet.
Missed out? Well, there’s always next year. Until then, check out the video below!
What do the “godfather of the iPod” and Nest founder, Tony Fadell, and veteran Everest summiteer and the only American to have summited the world’s highest peaks without supplemental oxygen, Ed Viesturs, have in common? They’re both going to be hanging out with the Entrata crew in Park City this September as guest keynote speakers at the 2015 Summit! Fadell and Viesturs will join a growing list of guest speakers and panelists in this year’s agenda, focusing on promoting innovation and success in the multifamily industry. continue
You’ve probably heard that Property Solutions recently changed its name to Entrata. This week, the Entrata team hosted a webinar to discuss the reasons for the rebrand. Entrata CEO, Dave Bateman, provided an explanation of the new name and gave updates on Entrata’s property management software. He also took some time to answer questions from the audience.
Paperless has been an unfulfilled promise for many businesses for decades. But today, thanks to a widely connected world, incredible mobile technology, and the development of new powerful platforms, it’s a promise that’s on the brink of realization for many in our industry. Wondering if you’re ready to haul all your file cabinets to the curb? Is shifting to paperless really worth it?