What do the “godfather of the iPod” and Nest founder, Tony Fadell, and veteran Everest summiteer and the only American to have summited the world’s highest peaks without supplemental oxygen, Ed Viesturs, have in common? They’re both going to be hanging out with the Entrata crew in Park City this September as guest keynote speakers at the 2015 Summit! Fadell and Viesturs will join a growing list of guest speakers and panelists in this year’s agenda, focusing on promoting innovation and success in the multifamily industry. continue
You’ve probably heard that Property Solutions recently changed its name to Entrata. This week, the Entrata team hosted a webinar to discuss the reasons for the rebrand. Entrata CEO, Dave Bateman, provided an explanation of the new name and gave updates on Entrata’s property management software. He also took some time to answer questions from the audience.
Paperless has been an unfulfilled promise for many businesses for decades. But today, thanks to a widely connected world, incredible mobile technology, and the development of new powerful platforms, it’s a promise that’s on the brink of realization for many in our industry. Wondering if you’re ready to haul all your file cabinets to the curb? Is shifting to paperless really worth it?
Online leasing can be dauntingly complex, so boiling down a discussion of significant new features and workflows into a single minute was never really an option. However, the panel at the Leasing Minute: LeaseExecution, Renewals & Lead Management session at Property Solutions’ user Summit in Park City, Utah used the 60 minutes at their disposal to highlight what many property managers may have missed about online leasing today.
The roots of Property Solutions are in student housing, and the company has not forgotten that. This was the driving point of the Property Solutions Summit panel Pledge Entrata: The Changing Landscape of Software for Student Housing.
Organizational culture is a hot topic among savvy professionals these days. Business publications are replete with stories providing the latest example of extreme culture coolness (nap pods, anyone?) and tips for integrating the latest buzzword (flexible, dynamic, caring) into your own company culture. And while it’s easy to associate things like double-decker buses and red sneakers with Property Solutions’ culture, we think that the real heart of a company’s culture is not measured by parties or perks, but by the relationships that are built around the brand.
Company cultures that are built on values (hat tip Ann Rhoades) are more likely to boost performance and engender success than those that are simply built for publicity. An example of the way Property Solutions’ values inform company culture can be seen in both our innovative platform and in our daily interactions. We believe that a commitment to an open API, a unified platform, and the industry’s smartest software is incomplete without an equal commitment to open communication, unified support, and the industry’s smartest teams. Getting it right means not only listening to what our industry partners tell us, but also being more responsive than our competitors in making them successful. continue
According to an NMHC Kingsley Study conducted in 2013, nearly 90 percent of residents say online ratings and reviews are either important (30%) or very important (57%) when considering a rental community. The multifamily industry is increasingly impacted by online reviews, and the people creating and searching reviews — millennials– are beginning to make up a larger part of apartment communities. The time has come to place online reviews and social media management in the limelight.
In an effort to determine what our industry partners think about online reviews and social media, Property Solutions is conducting a reputation management study to determine how both our clients and residents perceive the importance of online reviews and social media. The information collected as part of this study will be presented at the Reputation Management and Social Media Summit Session this September and shared with all study participants. All the data gathered will be anonymous and confidential.
We’d love to hear your voice on this important topic. Please take a few minutes to complete the survey at https://www.entrata.com/blog/speak-up-a-rep…nagement-study/newsletters/P/6534/. Your experiences will contribute to a stronger understanding of the opportunities available within our industry for more effective reputation management. Speak up…and don’t forget to register for the Summit!
Just like that, multifamily marketing has become a complex digital exercise requiring high levels of expertise with technology, customer service and user experiences. “We’ve quickly come from a stone age of fliers and balloons and ads in the PennySaver to SEO, reputation management and online Google tours of our properties,” said Veronica Romney, director of SEO/SEM for Property Solutions.
This week the Property Solutions team hosted a webinar to discuss ideas for developing an effective resident retention strategy. Felisha Miller, from Cardinal Group Management, shared how utilizing technology like tablets and online leasing can enable better renewal opportunities with residents. She highlighted best practices for creating frequent touchpoints and shared some creative ways to incentivize residents to renew. The webinar also showcased how the tiered renewal and automated offer capabilities of the Entrata Platform can eliminate extra work for property staff.