Entrata Blog

The apartment industry did a collective exhale in mid-June, which was fitting. Apartmentalize, the industry’s largest conference—and the one most thoroughly planned for by operators and suppliers alike—had made another successful three-day run.

Does it feel like your phone is ringing more than usual? Like it’s getting harder to keep up with new calls, much less return every call awaiting a response? You’re not imagining things. In the last six months, Entrata has recorded a year-over-year increase of calls to properties of anywhere from 11% to a whopping 21%. It’s not just people looking for new homes, you’re also getting more resident calls.

An accessible, resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.

Musical artist Doja Cat was on TikTok, mildly grumbling that Taco Bell was requiring her to rap about food for an upcoming commercial. Her commiserating followers tracked the progress of her saga, making certain to see how the song came together.

FCC Updated Rules to TCPA Consent In this recurring blog series, Entrata will review the latest compliance information for you to help ensure you are in the loop and don’t fall out of compliance and are prepared for upcoming deadlines. However it is important to note, the information contained herein is general in nature and is not intended to provide, or be a substitute for, legal analysis, legal advice, or consultation with appropriate legal counsel. You should not act or rely on information contained in this document without seeking appropriate professional advice.

In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question.

We’re pleased to announce a new feature to our online leasing and renewals product: Automated Renewal Options. Our system now allows property managers to email renewal notices to residents with multiple renewal terms and pricing options so managers can generate the resident’s new lease based on their response.

In an effort to gain a better understanding of the resident experience and what properties are doing well and what they can improve upon, Entrata launched its first ever Resident Report. The Report contains the results of a survey of 2,000 renters living in managed properties with more than 50 units.

Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous.

When building out your renter’s insurance program, you want to make sure you’re working with A-rated carriers. When you work with A-rated carriers it means that the carrier has been vetted and you can feel comfortable that they will be able to meet all of their obligations to you and your residents. When working with lower rated carriers, you can’t be as confident that they’ll pay your claim, even if you’ve paid all of your premiums.

Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization.

There is no disputing that onsite teams are busy. They juggle prospect outreach, real-time resident requests and community events throughout the day—just to name a few of their duties.