The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.
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In a recent webinar led by Entrata CTO, Jason Taylor with Itamar Roth, Co-founder and CEO of Colleen AI, the transformative potential of AI in the multifamily industry took center stage. Colleen AI was recently acquired by Entrata, and this partnership promises to deliver innovative solutions that streamline operations and enhance the resident experience.
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Gen Z, the generation born between 1997 and 2012, is the largest and most diverse generation in history. They are tech-savvy, socially conscious, and highly influential in shaping consumer trends. For multifamily property owners and operators, understanding how to connect with this generation is critical for attracting and retaining the next massive wave of renters.
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Tenant liability risk is a significant concern for multifamily property owners and managers. With tenant liability losses reaching a staggering $120 billion in 2023, proactive risk management has become more critical now than ever before. At the “Achieving Full Liability Protection For Your Properties” session from the recent Entrata Summit event, the panel consisting of several insurance industry experts discussed key strategies and insights for mitigating tenant liability risk and ensuring full protection for your properties.
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In today's competitive multifamily market, a strong digital marketing strategy is essential for attracting and converting prospective residents. The following are a few things to consider when building out your digital marketing strategy.
One of the most stressful times in a person’s life is moving. According to a recent survey by North American Van Lines, 64% of respondents said their most recent move was one of the most stressful things they’ve ever experienced, with 43% of those who did the moving on their own saying they would never do it again. In fact, many of those surveyed indicated that moving was more stressful than getting a divorce or having kids.
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The property management industry is constantly evolving with new technologies and innovations emerging to help streamline processes, improve efficiency, and drive revenue. Innovation is constant, hence why it’s important to take a step back and dive into some of the recent updates and improvements Entrata has released to learn more about how they can help enhance your property operations.
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