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Privacy Notice

Date of last update: 08-08-2019

Click here for the Spanish translation of this Privacy Notice

Entrata, Inc. (collectively, "Entrata", "we", "our" or "Data Controller") domiciled at 4205 Chapel Ridge Road, Lehi, UT 84043 is responsible for the processing and protection of your personal data pursuant to the Federal Law on Protection of Personal Data in Possession of Private Entities and its Regulations (hereinafter the "Law"). We are committed to being transparent about the personal information we collect, the manner in which such personal information is used by us and the limited circumstances in which some personal information may be disclosed. To help us meet this commitment to you, we have created this Privacy Notice (this "Privacy Notice") and have appointed a Privacy Officer to ensure that any personal information you provide to us through our websites and our other online platforms, including our ResidentPortal™ or ProspectPortal® websites (collectively, the "Platforms"), will only be collected, used and disclosed in accordance with this Privacy Notice. This Privacy Notice describes how we collect, use, share and secure the personal information you provide. It also describes your rights regarding the use, access, rectification and cancelation of your personal information, as well as your opposition to its treatment. References to "user", "you" and "your" throughout this Privacy Notice are to you as a user of the Platforms.

Your Consent

This Privacy Notice governs your use of the Platforms. By registering a user account on the Platforms or otherwise accessing or using the Platforms you agree with the terms of this Privacy Notice as it may be modified from time to time and consent to the collection, use and disclosure of personal information in accordance with the terms of this Privacy Notice.


Nothing on the Platforms is intended to solicit information from minors (people under eighteen (18) years old) or to seek to determine whether the visitor is a minor. If you are under eighteen (18), you are not permitted to submit to us any personal information. Anyone under eighteen (18) who wants to obtain any product from Entrata or otherwise submit any personal information to us should ask a parent or guardian to do it in his/her own name. Because such information will not be specifically identified as being from minors, users of the Platforms should be aware that personal information submitted to it by minors may be treated in the same manner as information given by an adult. If we learn we have collected or received personal information from a child under the age of 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please contact your Property Management.

Meaning of Personal Information

For the purposes of this Privacy Notice and as defined in the Law, "personal information" means any information concerning an identified or identifiable individual, whose identity might be known through such information.

The Personal Information We Collect

The personal information we collect from you is comprised entirely of (a) the information you provide to us through the Platforms and (b) the information you provide to your Property Management (as defined below) without use of the Platforms. We may collect the following personal information from you when you register to use the Platforms: your name, gender, address, date of birth, phone number, email address, vehicle year, make, model, license plate, as well as financial personal information including zip code, personal account number, credit card expiration date and CV2.

In addition, we may collect the following personal information from you on behalf of the owner or manager of the property which you lease or wish to lease (your "Property Management") in connection with your use of the Platforms and the transactions you authorize through the Platforms:

  1. Date of Birth;
  2. Identification information such as your Driver's License number or Passport Number;
  3. Vehicle year, make, model, license plate;
  4. Income amounts;
  5. Credit card and/or bank account info; and
  6. To the extent authorized by you or otherwise permitted in accordance with applicable law, criminal and credit background information (such as evictions, criminal convictions, credit worthiness, etc.).

Please note that any personal information we collect on behalf of your Property Management will be the responsibility of your Property Management. We will only use and disclose such information in accordance with the privacy notice provided to you by your Property Management, in our position of Data Processor, as defined in the Law, since we will have no control over how your Property Management will use your personal information or to whom your Property Management will disclose your personal information to. For more information on how your Property Management collects, uses, discloses and secures your personal information, please contact your Property Management or refer to the relevant privacy notice.

How We Use Your Personal Information

We may use your personal information for the following purposes:

  1. providing you with access to and use of the Platforms;
  2. completing and processing any transactions you have authorized through the Platforms;
  3. communicating with you with respect to your use of the Platforms; and
  4. Income amounts;

How We Transfer Your Personal Information

We will not transfer any personal information we collect from you to any third parties except as follows:

  1. Our Affiliates. We may disclose your personal information to any of our affiliates within the Entrata corporate group.
  2. Property Management: We will disclose your personal information to your Property Management in order to facilitate the transactions you authorized through the Platform. In addition, as contemplated above, we will transfer any personal information we collect on behalf of your Property Management to your Property Management.
  3. Service Providers. We may disclose your personal information to our service providers which perform certain services necessary to run our business (for example, data hosting and payment processors).
  4. Legal Request. We may disclose your personal information to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations.
  5. Third Party Vendors. We may disclose your personal information to vendors of your Property Management at the direction of your Property Management and in accordance with their agreements with such vendors.

Such third parties will maintain your personal data under strict confidentiality, further recognizing the terms and conditions set forth herein, and who undertake to comply with this Privacy Notice, regardless of their presence in Mexico or abroad.

If you do not object to such transfers, we understand that you have given us your consent.

Tracking Technologies

We use cookies, third-party analytics and other tracking mechanisms to track your use of the Platforms. Such tracking mechanisms may automatically collect information such as: your IP address, domain name, browser type and operating system; web pages you view; links you click; how you move through the Platforms and the length of time you visit the Platforms and use the services offered thereon.

Cookies are small text files that are saved by your browser when you access the Platforms. We (and our third-party analytics providers, such as Google Analytics) may use both session cookies and persistent cookies to identify that you’ve logged on to a Platform and to tell us how and when you interact with the Platforms. We may also use cookies to monitor aggregate usage and web traffic routing through the Platforms and to customize and improve the services offered on the Platforms. Unlike persistent cookies, session cookies are deleted when you log off from a Platform and close your browser. Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting cookies or to prompt you before accepting cookies. By continuing to use the Platforms, you consent to the use of cookies. However, if you do not want us to use cookies, you may disable them by following the deactivation procedure established for your Internet browsers. Please note, however, that if you do not accept cookies, you may not be able to access all portions of, or features offered on, the Platforms.

One of the third party services that we use to track your activity on the Platforms is Google Analytics. Information that we collect via the data collection technologies described in this section may be linked to other information about you such as location and may be personal information. We use the technologies described in this section, alone or in combination, to understand user behavior (by tracking unique user IDs), and to target and measure the effectiveness of advertisements, help diagnose problems, recognize repeat visitors, and facilitate your access to and use of the services offered on the Platforms. You can find more information on how Google uses data at https://policies.google.com/technologies/ads.

We may also have implemented Google Analytics Advertising Features on this website. Those features may include Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations, and/or Google Analytics Demographics and Interest Reporting. Entrata may use conversion cookies to collect information and report website usage statistics without personally identifying individual visitors. The main purpose of conversion cookies is to help determine how many times people who click on ads filled out a guest card or signed a lease; conversion cookies are not used for interest-based ad targeting and persist for a limited time only. Conversion cookie data may also be used in combination with your Google account to link conversion events across different devices you use. Only anonymous conversion data gathered from these cookies is shared with advertisers.

You can opt out of receiving interest-based Google ads, or customize the ads Google shows you at https://adssettings.google.com/u/0/authenticated. If you do not want Google Analytics to collect and use information about your use of the Platforms, then you can install an opt-out in your web browser by visiting https://tools.google.com/dlpage/gaoptout/.

Protecting Your Personal Information

At Entrata we take the protection of your personal information seriously. We make every reasonable effort to prevent unauthorized use, disclosure, loss or theft of your personal information. Employees who have access to your personal information are made aware of the importance of keeping it confidential.

Where we use service providers who might have access to your personal information, we select them carefully and require them to have privacy and security standards that are comparable to ours. We contractually obligate our service providers to maintain the confidentiality and security of your personal information, to prevent such information from being misused, and to prevent the processing of your personal data in violation of the terms and conditions set forth hereins or applicable legislation.

Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. If you do not want Entrata or the Property Management to know any particular information about you, you should not include that information in anything you submit or post to the Platforms.

Retaining Your Personal Information

We will only retain your personal information as long as is necessary for the fulfillment of the purposes for which it was collected or as required by law. Your personal information is securely stored until such time as it is no longer required, after which it is destroyed, rendering it unable to identify you.

Keeping Your Information Updated

We do not update any personal information we collect from you unless necessary for the purposes for which it was collected. In the event it is necessary to update your personal information for the purposes for which it was collected, we will contact you to provide such updated information. You may also contact us to update your personal information.

Right to Access, Rectification, Cancelation and Opposition (ARCO), Consent Revocation and Limit to the use or disclosure of your Personal Data.

You have the right to access, rectify and cancel your personal data, oppose to the processing of such data, limit its use or disclosure, or revoke the consent that you have granted us to process your data (these rights are known as ARCO rights), by emailing a request to the Privacy Officer (please see the "How to Contact Us" section below).

Your request will be processed pursuant to the legal terms provided in the Law, and should contain at least the following minimum requirements, in accordance with the provisions set forth in Article 29 of the Law:

  1. Your name, address or other means of communicating the answer to your request.
  2. Documents that evidence your identity.
  3. A clear and precise description of the personal data in respect of which you aim to exercise any of your ARCO rights.
  4. Any other element or document that facilitates the location of the personal data.

Updates to this Privacy Notice

This Privacy Notice or our other privacy related documents may be updated from time to time due to new legal requirements; our own needs based on the services we offer; our privacy practices, or for other reasons.

Any changes to this privacy notice will be published at: www.entrata.com/privacy-policy. Furthermore, this Privacy Notice may be found on this website or obtained by contacting our Privacy Officer (please see the "How to Contact Us" section below).

How to Contact Us

If you have any questions related to our practices with respect to the collection, use or disclosure of personal information, or if you wish to exercise any of your ARCO rights, or complain to us in writing about how we have handled your personal information, please feel free to contact us at:

Entrata Legal Department
4205 Chapel Ridge Road
Lehi, UT 84043
[email protected]

By using this website or providing us with your Personal Data, you indicate your consent for Entrata to use, process and transfer of your Personal Data for the purposes outlined herein. If you do not agree with these statements and conditions, please do not use this website or submit any information.

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