Effective Date: 05-15-2020
Nothing on the Platforms is intended to solicit information from minors (people under eighteen (18) years old) or to seek to determine whether a visitor is a minor. If you are under eighteen (18), you are not permitted to submit any personal information to us. Anyone under eighteen (18) who wants to obtain any product from Entrata or otherwise submit any personal information to us should ask a parent or guardian to do it in his/her own name. Because such information will not be specifically identified as being from a minor, users of the Platforms should be aware that personal information submitted by minors may be treated in the same manner as information given by an adult. If we learn we have collected or received personal information from a child under the age of 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please send an email to [email protected]
Meaning of Personal Information
The Personal Information We Collect & How We Use It
- providing you with access to and use of the Platforms;
- completing and processing any transactions you have authorized through the Platforms;
- communicating with you with respect to your use of the Platforms; and
- as otherwise required by applicable law.
In addition, we may collect certain personal information from you on behalf of the owner or manager of the property which you lease or wish to lease (your "Property Management") or otherwise receive certain personal information from your Property Management (or from another third party on behalf of your Property Management ). Below are examples of the types of personal information we may collect, or otherwise receive from, or on behalf of your Property Management and how we will use such information.
|What We Collect||How We Use It|
Contact and Biographical Information|
Identifiers and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms, including:
We use this information to:
Student education information|
Identifiers and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms in connection with student housing, including:
We use this information to:
Financial and Credit Information|
Financial and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms to apply for a lease or make payments through the Platforms, including credit card and/or bank account information;
We use this information to:
Support and Customer Service|
Personal information that we collect, or you give us, when you contact us by telephone, including:
We use this information to:
Personal information that we collect, or you give us, in connection with your building or residence, including:
|Generally, we do not use this information; rather, we provide it directly to your Property Management who will use it in accordance with their privacy practices.|
How We Disclose Your Personal Information
We will not disclose any personal information we collect from you to any third parties except as follows:
- Our Affiliates. We may disclose your personal information to any of our affiliates within the Entrata corporate group.
- Property Management: We will disclose your personal information to your Property Management or their service providers in order to facilitate the transactions you authorized through the Platform. In addition, as contemplated above, we will transfer any personal information we collect on behalf of your Property Management to your Property Management or, where requested by your Property Management, another third party.
- Service Providers. We may disclose your personal information to our service providers which perform certain services necessary to run our business (for example, data hosting).
- Legal Request. We may disclose your personal information to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations.
Cookies and Similar Technologies
One of the third party services that we use to track your activity on the Platforms is Google Analytics. Information that we collect via the data collection technologies described in this section may be linked to other information about you such as location and may be personal information. We use the technologies described in this section, alone or in combination, to understand user behavior, target and measure the effectiveness of advertisements, help diagnose problems, recognize repeat visitors, and facilitate your access to and use of the services offered on the Platforms. You can find more information on how Google uses data at https://policies.google.com/technologies/ads. You can opt out of receiving interest-based Google ads, or customize the ads Google shows you at https://adssettings.google.com/u/0/authenticated. If you do not want Google Analytics to collect and use information about your use of the Platforms, then you can install an opt-out in your web browser by visiting https://tools.google.com/dlpage/gaoptout/.
Protecting Your Personal Information
At Entrata we take the protection of your personal information seriously. We make every reasonable effort to prevent unauthorized use, disclosure, loss or theft of your personal information. Employees who have access to your personal information are made aware of the importance of keeping it confidential. Where we collect your credit card information, we will comply with all applicable Payment Card Industry Data Security Standards (PCI-DSS).
Where we use service providers who might have access to your personal information, we select them carefully and require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to maintain the confidentiality and security of your personal information and to prevent such information from being used for any other purpose.
Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. If you do not want Entrata or the Property Management to know any particular information about you, you should not include that information in anything you submit or post to the Platforms.
Transfers outside Canada
Retaining Your Personal Information
We will only retain your personal information as long as is necessary for the fulfillment of the purposes for which it was collected or as required by law. Your personal information is securely stored until such time as it is no longer required, after which it is destroyed, rendering it unable to identify you.
Keeping Your Information Updated
We do not update any personal information we collect from you unless necessary for the purposes for which it was collected. In the event it is necessary to update your personal information for the purposes for which it was collected, we will contact you to provide such updated information. You may also contact us to update your personal information.
Accessing Your Information and Addressing Your Privacy Concerns
Subject to certain exceptions prescribed by applicable law, you have the right to access personal information we hold about you and to have any concerns you may have over our policies and practices addressed. In addition, you have the right to obtain information regarding our policies and practices with respect to our use of service providers outside Canada. To access your information, discuss your concerns or learn more about our policies and practices please see our contact information in the "How to Contact Us" section below.
Updates to this Privacy Notice
How to Contact Us
If you have any questions related to our practices with respect to the collection, use or disclosure of personal information, or if you wish to complain to us in writing about how we have handled your personal information, please feel free to contact us at
Entrata Legal Department
4205 Chapel Ridge Road
Lehi, UT 84043