Willowick Residential Selects Entrata As Designated Property Management Software Provider

July 22 2021


LEHI, Utah, July 22, 2021 - Willowick Residential, a best-in-class multifamily property management firm based in Houston, Texas, and manager of more than 6,900 units in the U.S., has recently chosen Entrata as its designated software provider to handle its full scope of property management operations.

The Entrata platform is designed to specifically meet the unique needs of owners, operators, on-site staff and residents in the multifamily industry. This partnership allows Willowick to utilize Entrata’s comprehensive technology solutions to improve forecasting, organize data, enhance communications and make better decisions more quickly.

“We’re thrilled to partner with Entrata and implement their industry-leading software platform in an effort to enhance the performance of our business and give us a more complete view of our operations in one place,” said Lisa Newton, senior vice president at Willowick Residential. “We were also searching for a partner that was actively improving and eliciting feedback on their product for future innovations in the space. Entrata was the platform and the partner we were looking for.”

The Entrata platform brings payments, accounting, websites, screening and everything else needed to manage a property to one, single interface. Users are able to sign in once and access all applications and reports in a single database that allows for easy monitoring of an entire portfolio.

“Helping clients achieve their strategic objectives is a core focus of ours and we continue to build out our suite of products and solutions to support that mission,” said Chase Harrington, president and chief operating officer at Entrata. “We are excited to be working with leading property management companies in our industry, like Willowick, and we look forward to providing leading products and services to help them achieve their goals.”

For more information on how to implement Entrata at your organization, please visit www.entrata.com or contact your sales representative.

About Willowick Residential

Willowick Residential, a subsidiary of Hines, the international real estate firm, is a multifamily property management firm. The firm was founded to provide a tailored, bespoke alternative for asset/property management. Willowick is small and agile, and powered by a significant amount of experience and a commitment to being the best in an industry ready for a premier service provider. Launched in early 2020, Willowick Residential is currently managing the following Hines properties: The Victor, Dallas; Venue Museum District and Tinsley on the Park, Houston; Wolf Point East and Wolf Point West, Chicago; The Rosemary, Tomball, TX; Stone Loch, Humble, TX; Alys Crossing, Cypress, TX; 33 Tehama, San Francisco; The Emerson, Centreville, VA; Oak Brook Commons, Oak Brook, IL; and The Adeline, Phoenix, AZ.

About Entrata

Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com.

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