Hubbell Apartment Living Migrates to Entrata

October 24 2019

Entrata Platform provides company with the tools to meet, exceed goals

LEHI, Utah - Hubbell Apartment Living, manager of more than 6,000 units nationwide, recently migrated its properties to Entrata’s full platform of property management technology tools.

“Entrata’s extensive technology platform provides us the ability to meet our goals as an organization like never before,” said Darcy Valline, vice president of multifamily at Hubbell. “The adaptability of the software along with the unparalleled customer service has really allowed us to run our business operations more effectively.”

Entrata’s user-friendly dashboard allows Hubbell to run all of its websites, accounting, utilities, payments, leasing and communications from one, unified platform.

“One of the great things about the system is the ease of use. Someone who is new to the software can sit down in front of a computer and quickly adapt to and do all of the processes we need them to do at the site”, said Valline.

Hubbell also cites Entrata’s willingness to regularly take input from customers as a reason for the partnership.

“When we ask Entrata a question, the response is always ‘let’s see how we can make that happen’ rather than ‘no, we can’t do that,” said Valline. “With the innovative vision at Entrata, along with the feeling of a true partnership, we have confidence that they can always help us figure out a way to solve problems.”

Based on feedback from industry partners like Hubbell, Entrata released a number of new features and product updates in 2019 including updates to the ResidentPortal app, a new facilities app, language localization of the entire platform and improved functionality for Entrata Core customers.

“We’re thrilled to have Hubbell as an Entrata partner,” said Chase Harrington, president and chief operating officer at Entrata. “The valuable feedback we receive as we work with new and existing clients allows us to remain on the cutting edge of technology innovation and provide the high-level of support our partners have come to expect.”

For more information about how Entrata can improve efficiencies at your business, visit or talk to your local sales representative.


Hubbell Apartment Living, a division of Hubbell Realty Company, manages many apartment communities throughout the Des Moines, Iowa metro and Sioux Falls, South Dakota. Communities offer convenient locations, welcoming atmospheres, and all the features and amenities expected from apartment living. We are apartment living as it should be: Convenient. Friendly. Home. For more information, call (515) 243-3228, or visit


Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to

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