Middleburg Management Streamlines Software Strategy with Entrata

March 15 2017

LEHI, UTAH - Middelburg,the 4,500 unit apartment development and management group based out of Fairfax, Virginia, recently completed a full platform switch of all of its property management technology tools to Entrata.

Previously, we were working with a provider that offered us most of the solutions we needed but found since they had acquired the majority of their tools from outside sources that you didnt get the true benefits of one cohesive system, said Erin Piper, vice president of operations, Middleburg. They had to build special integrations between their core property management software and all the other pieces. The work flows were ultimately disjoined and inefficient.

Entrata currently provides Middleburg with the tools necessary to perform all of its online leasing, accounting, utility, pricing, payment, marketing and resident technology needs on one, comprehensive platform.

We believe that products work best with each other if you take advantage of all of the features a product has to offer under one umbrella, said Piper. Entrata is a true single platform. None of its tools are acquired and we only need one log-in and one dashboard to manage everything in our business.

Since implementation of Entrata in 2015, Middleburg has seen the benefits of Entratas ability to produce information and reports linking all of its property management functions and updating onsite teams as to the status of such items in real time.

The dashboard is extremely user-friendly and empowers our onsite teams to better understand and be more invested in the success of their community, said Piper.

For more information on Entratas comprehensive suite of property management technology tools, visit www.entrata.com or contact your customer service or sales representative.


Middleburg properties are vibrant community engines, creating dynamic partnerships that yield meaningful returns for investors and residents. Middleburg is setting a new bar for measuring success within the multifamily rental housing industry by focusing on innovation and inclusion.

The company is united around a shared vision for greater value creation through community impact and at every level, we create value for people€”and its that focus that distinguishes us.

Residents choose Middleburg properties based on quality, affordability and location, yet its our positive and proactive, people-focused culture that shapes a signature resident experience. We are not only meeting housing needs; we are weaving neighborhood fabrics that reflect our residents and our sincere concern for the communities we live and work in.


Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide, including 32 of the NMHC Top 50 Largest Managers. Entratas open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com.

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