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ROSS Management Boosts Online Results with Property Solutions' Single, Open Platform

January 9 2014

Mid-Atlantic multifamily portfolio selects Property Solutions' open system for a custom online experience

Lehi, UT --January 9, 2014-- ROSS Management Services, 12,000-unit multifamily residential affiliate of Maryland-based ROSS Companies, announced strong performance in online participation after the launch of Property Solutions' single, open platform. Since implementation began in October, the company has seen more than 60 percent resident participation in online payments at select properties, and a portfolio-wide average of 50 percent conversion from lead to completed online application.

"Our overall goal is to enhance the customer experience and to make it easy for them to do business with us," said Elaine De Lude, Chief Marketing Officer at ROSS. "Migrating to Property Solutions--where everything works together as one--makes everything seamless for the customer, from the time they reach the website, all the way through the leasing process, until move-out and beyond."

ROSS uses Property Solutions' free, open API to customize their online experience and integrate their data in real time without charge. It allows the customer to interact uniquely with a particular property website without leaving or redirecting to a separate page for tools like applications, payments, pricing and availability. The result is higher conversion and lower drop-off, as De Lude explained, "It's one-stop shopping for them. They don't have to leave our site."

According to ROSS, the freedom of Property Solutions' open platform benefits their bottom line beyond the integration fees that typically accompany multifamily software. "There's such a quick influx of innovation happening, multifamily companies need to have a foundation of technology that provides flexibility. If some new product is launched, and you have a platform that doesn't allow you the flexibility to adapt, then you're stuck," said De Lude. "Especially when other stakeholders, such as property owners or even residents, show interest in a new piece of technology, if your company doesn't have a platform that can support that then it really puts you at a competitive disadvantage--not only at the property level, but the corporate level as well."

Property Solutions maintains a long-standing commitment to free third-party integrations and provides open API documentation for an array of web services. This led to a smooth collaboration between third-party designers, Property Solutions, and ROSS when the company launched its new website for The Crest at Congressional Plaza in December. "Their cooperative approach speaks highly towards all aspects of customer service," said De Lude. Complete information on Property Solutions' product offering and company background is found at http://propertysolutions.com.

About ROSS Management

ROSS Management Services, an affiliate of ROSS Companies, manages more than 30 apartment communities in and around the Washington, DC metro area. ROSS Companies--a recognized leader in apartment acquisitions and investment, development, property management and renovation--is celebrating its 25th anniversary this year. With nearly 12,000 apartment homes in its portfolio, the company is one of the most active multifamily real estate firms in the Mid-Atlantic region. ROSS Companies is comprised of three affiliates: ROSS Development & Investment, ROSS Management Services and ROSS Renovation & Construction. For more information, go to http://www.therosscompanies.com.

About Property Solutions

Founded in 2003, Property Solutions is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Property Solutions' Entrata PaaS currently serves more than 20,000 apartment communities nationwide, including 28 of the NMHC Top 50 Largest Managers. Property Solutions' open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to http://propertysolutions.com.


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