Getting Bounced
Chris Wood
Multifamily Executive, March 2011
March 14 2011
At Waterton, Love tracks bounce rates for all incoming traffic, further delineating the data between residents and prospects and whether or not a visitor is using a mobile device or a desktop/laptop PC. In general, the firm typically sees mobile bounce rates of 30 percent for traffic to the firm's resident portals and mobile bounce rates of approximately 50 percent for prospect websites. That puts Waterton squarely in the industry average, according to Property Solutions data across Web platforms for more than 500 multifamily clients. For incoming desktop visitors, bounce rates are typically half those of mobile.
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