Top 10 Strategies for Deploying a Multifamily Mobile Platform

1) Set Your Sights on a Site. Apps might seem like the hot thing, but the development of apps, particularly for a variety of platforms and ever-changing operating systems, can incur costs. By developing a mobile-optimized websites, on the other hand, you can be one and done with a basic approach to mobile. Smart phone users can access the site and take advantage of any web-based applications there rather than having to download a specific app.

"We haven't found any evidence that a prospect will download an app vs. simply visiting a mobile site," says Property Solutions marketing manager Chris Brasher. "We also think it is easier to develop a mobile site that will support all platforms vs. standalone apps."

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