Marketing Communications Specialist
The Communications Specialist at Entrata is an exciting opportunity within the growing marketing department. This position will own the research, development and writing of all organic social media posts and provide support for various blog, newsletter and PR initiatives as needed.
Develops and implements a comprehensive social media strategy across outlets including Facebook, Twitter, LinkedIn, Instagram, and various industry-specific channels.
Owns social media campaigns, weekly content calendar and day-to-day activities.
Creates and executes a minute-by-minute social media plan and campaign for major industry events.
Engages in online dialogues and answering questions where appropriate.
Builds relationships and conducts outreach with key influencers to engage them in actively promoting the organization's brand.
Monitors trends in social media tools and applications.
Applies the Entrata brand (look, feel, and message) across all social media outlets.
Helps build SEO standing for Entrata.com across assigned channels, including all blogs, social media, and third-party media opportunities.
Tracks, monitors, and analyzes performance of social media programs and activities to drive improvement and effectiveness.
Stays current on all relevant industry news by following major industry publications and news stories.
Participate in campaign brainstorming sessions.
Assists in the planning and execution of Marketing events, providing on-site support as needed.
Offers design, copywriting, and proofing assistance for various marketing outreach efforts.
Creates copy and design concepts for online ads as assigned.
Assists with administrative duties in the Marketing Department.
Required Skills and Experience:
2-4 years relevant experience
Bachelor's degree in marketing, communications, or business
Excellent service and communication to other teams in the company
Experience in crafting creative messaging tailored to the needs of the market
Proven writing skills, attention to detail and organizational abilities
Strong analytic and creative problem-solving skills
Respectful get-er done attitude
PTO, paid holidays
Monday-Friday, normal business hours
Lehi, UT office
401k with matching
Flexible Spending Account
Short-term and long-term disability
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Occasionally required to stand; walk; sit; use hands and fingers to handle or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear, and taste or smell.
The employee must occasionally lift or move up to 20 pounds.
Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
Regular on-site attendance at work is required during normal business hours
About Us: Currently serving more than 20,000 apartment communities across the U.S., Entrata offers a variety of web-based software tools for leasing, rent collection, marketing, and management, all on one platform. The Utah-based company has seen exponential growth since its founding in 2003 and currently partners with 28 of America’s 50 largest property management companies. Entrata employs more than 300 professionals across the nation, including offices in Lehi, Provo, and Dallas. For more information, go to http://www.entrata.com.