Director of Sales - SMB

Outside Sales

Lehi, UT

Job Description: 

Entrata is disrupting the multi-family housing industry. Combining innovative technology with humanity, we are providing a world-class user experience to owners, managers and residents in this ever changing global market. Our sales force is a critical component in Entrata’s pursuit of delivering the very best platform to our partnerships. Our sales professionals are well-known for being the best in our industry. 


The primary responsibility of Entrata’s Director of Sales - SMB is to drive revenue across a fast growing segment of our business (small and mid-size organizations). This position will lead a team of enterprises caliber account executives based out of our corporate office in Lehi, UT; covering territories across the eastern United States. 


As the Director of Sales, this person will be responsible for the overall performance of this team and region. This includes hiring and retaining top talent, leading the sales team in training, execution of goals, achieving and exceeding annual quota, driving customer loyalty, impacting the way Entrata does business internally and with our clients, contributing to the development of our solutions and services, improving processes and methodologies, and being responsible for the revenue growth over the entire team. Together with the account executives, this person will identify, establish, and develop both new and existing business sales relationships, targeting all property management companies within this region.


The successful candidate will reside in Utah and will work from the corporate office. This position includes travel to market, national trade shows and events, as well as active participation in local and regional apartment association(s). The candidate would be expected to travel 25-40% of the time. 


This individual will possess a deep understanding of sales, sales process and sales strategy to create a go-to-market plan that will drive impactful results across the sales organization.


Ideal Candidate:

  • Multiple years of experience with complex solution selling

  • Experience in the multi-family housing industry is a plus

  • Experience with technology/software sales

  • Bachelor's degree in business-related course of study

  • True passion for sales, presenting, negotiating, and closing business 

  • Leadership experience, training and coaching, managing teams, hiring top talent, developing and growing a sales team

  • Understanding of how to foster client relationships and take care of the customer

  • Hungry, aggressive, confident, honest, and disciplined (Show us how you have these qualities)

  • Social intelligence, especially in building quality, long-term relationships with clients and with sales team members

  • Proven results and track record of success, both individually and as a sales leader 



  • Base salary plus commissions 

  • PTO & Paid Holidays


Work Schedule and Location:

  • Monday-Friday during normal business hours

  • ​Expected travel 25-40%

  • Lehi, UT office


Benefits Package:

  • 401k with matching

  • Medical, Dental & Vision Insurance

  • Life Insurance

  • Flexible Spending Account

  • Health Savings Account

  • Short-term and long-term disability

  • On-site gym


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


  • Occasionally required to stand; walk; sit; use hands and fingers to handle or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear, and taste or smell.

  • The employee must occasionally lift or move up to 20 pounds.

  • Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

  • Regular on-site attendance at work is required during normal business hours


About Us

Currently serving more than 20,000 apartment communities across the U.S., Entrata offers a variety of web-based software tools for leasing, rent collection, marketing, and management, all on one platform. The Utah-based company has seen exponential growth since its founding in 2003 and currently partners with 28 of America’s 50 largest property management companies. Entrata employs more than 300 professionals across the nation, including offices in Lehi, Provo, and Dallas. For more information, go to


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