Product Manager - Marketing Suite

Entrata Core


Job Description: 

We are looking for a Product Manager to add to our team of Marketing Suite Product Managers. This team is responsible for all marketing products offered by Entrata, including websites, lead generation tools and reputation management.  The Product Manager is expected to have a rich understanding of and serve as subject matter expert for one or more of the following areas: modern website design, performance, engagement, digital marketing, lead generation, and reputation management.  Traditional product management experience is also desirable.



  • Gain a deep understanding of customer experience, identify and fill service gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Generate pricing strategies and service package offerings that meet customer demand, maximize company profit and protect competitive advantages

  • Create buy-in for the service vision both internally and with key external partners

  • Translate strategy into specific development and operational requirements

  • Scope and prioritize tasks based on business and customer impact

  • Work closely with development teams to deliver with quick time-to-market and optimal resources

  • Work closely with the Sales and Sales Engineering team to assist with demos and maximize growth opportunities for the services.

  • Compose product Release Notes to be shared with customers

  • Prepare and deliver Sprint Review to internal services stakeholders

  • Define, drive and administer product adoption programs

  • Act as a product evangelist to build awareness and understanding

  • Represent the company by attending and speaking at relevant digital marketing events both in and outside the multifamily industry, building and leveraging a network of digital marketing professionals, participating on conference panels and visiting or reaching out to customers to solicit feedback

Required Skills and Experience:

  • Bachelor’s degree or equivalent professional experience

  • Digital Marketing Experience

  • Product Management Experience
  • ‚ÄčStrong analytic and creative problem-solving skills
  • Proactive approach

  • Proven project management skills, attention to detail and organizational abilities

  • Skilled at working effectively with cross functional teams

  • Excellent written and verbal communication skills

  • Thought leadership among peers on direction, issues and initiatives related to product strategy, positioning and adoption

  • Excellent service and communication to other teams in the company


Base Wage/Salary:

  • Annual Salary DOE

  • Potential for performance-based bonuses

  • PTO & Paid Holidays

Work Schedule and Location:

  • Monday - Friday, during normal business hours

  • Lehi, UT office


Benefits Package:

  • 401k with matching

  • Health Insurance

  • Dental Insurance

  • Vision Insurance

  • Life Insurance

  • Flexible Spending Account

  • Short-term and long-term disability

  • On-site gym

About Us:

Currently serving more than 20,000 apartment communities across the U.S., Entrata offers a variety of web-based software tools for leasing, rent collection, marketing, and management, all on one platform. The Utah-based company has seen exponential growth since its founding in 2003 and currently partners with 28 of America’s 50 largest property management companies. Entrata employs more than 300 professionals across the nation, including offices in Lehi, Provo, and Dallas. For more information, go to

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