Product Marketing Manager

Marketing

Lehi, UT

Job Description: 

Marketing at Entrata owns the development of all content, marketing collateral, and go-to-market strategy for the product platform and the corporate brand. This PMM role collaborates with an excellent team of marketing and product managers in crafting & developing compelling messages, tools and content (presentations, case studies, product videos, customer success stories, thought leadership, etc.) in support of the sales and management teams.

 

Responsibilities:

  • Each PMM owns marketing for a specific set of Entrata products and is responsible to work with product management teams to facilitate and create marketing collateral for those products.

  • Partner with product teams and other departments (Sales & Customer Success) to develop captivating lead-gen initiatives and campaigns

  • Drive market leadership in the multifamily space through the messaging and positioning of our platform and associated products

  • Identify and execute on breakthrough product marketing activities that set our products apart

  • Research, develop, and write content for the website, brochures and all other marketing campaign assets.

  • Perform competitive research to help drive product positioning and identify differentiators. 

  • Assist in managing sales enablement and adoption programs.

  • Manage the planning and execution of product content for Entrata customer events, including Entrata Summit and Entrata Connect. Assist Events team in some logistical preparations and details.

 

Required Skills and Experience:

  • Bachelor’s degree or equivalent professional experience

  • 3-5 years marketing experience

  • Ability to develop strong relationships with multiple stakeholders. The PMM role sits within the Marketing team, but interfaces often with Product, Sales, and Customer Success.  

  • Proven project management skills, attention to detail and organizational abilities

  • Excellent writing skills and proven experience in producing product-focused content 

  • Experience in crafting creative messaging, tailored to the needs of the market 

  • Strong analytic and creative problem-solving skills. Experience with SQL and data analytics is a plus

  • Thought leadership among peers on direction, issues and initiatives related to brand, marketing, user acquisition and engagement

  • Excellent service and communication to other teams in the company 

Benefits: 


  • Medical, Dental, and Vision Benefits

  • 401K with Matching

  • Life Insurance

  • Flexible Spending Account

  • Short-term and Long-term Disability

About Us: 

When Entrata claims “Be the Joneses'' as one of our core Values, we mean what we say. We have been setting the standard for property management technology for nearly 20 years and continue to lead innovation in an industry that provides housing to tens of thousands of apartment communities around the world. People who come to work at Entrata are the Real Deal: straight-talking, forward-thinking, hard workers who come together both to collaborate and to have a good time.



But members of the ’Jones Family’ aren’t just smart and ambitious, they’re the living embodiment of another core Value: “Be Excellent to Each Other.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.



It’s a great place to work; a place where we live by the words “Business in the Front, Party in the Back.” Will you join us?

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