Product Marketing Manager

Marketing

Lehi, UT

Job Description: 

Marketing at Entrata owns the development of all content, marketing collateral, and go-to-market strategy for the product platform and the corporate brand. The Product Marketing Manager collaborates with an excellent team of marketing and product managers in crafting & developing compelling messages, tools and content (presentations, case studies, product videos, customer success stories, thought leadership, etc.) in support of the sales and management teams.

 

Responsibilities:

  • Each PMM owns marketing for a specific set of Entrata products and is responsible to work with product management teams to facilitate and create marketing collateral for those products.

  • Partner with product teams and other departments (Sales & Customer Success) to develop captivating lead-gen initiatives and campaigns

  • Drive market leadership in the multifamily space through the messaging and positioning of our platform and associated products

  • Identify and execute on breakthrough product marketing activities that set our products apart

  • Research and develop content for the website, brochures and all other marketing campaign assets.

  • Perform competitive research to help drive product positioning and identify differentiators. 

  • Assist in managing sales enablement and adoption programs.

  • Manage the planning and execution of product content for Entrata customer events, including Entrata Summit and Entrata Connect. Assist Events team in some logistical preparations and details.

 

Required Skills and Experience:

  • Bachelor’s degree or equivalent professional experience

  • 2-4 years marketing experience

  • Proven project management skills, attention to detail and organizational abilities

  • Experience in crafting creative messaging, tailored to the needs of the market 

  • Strong analytic and creative problem-solving skills

  • Thought leadership among peers on direction, issues and initiatives related to brand, marketing, user acquisition and engagement

  • Excellent service and communication to other teams in the company 

 

Base Wage/Salary:

  • Annual Salary DOE

  • Potential for performance-based bonuses

  • PTO & Paid Holidays

 

Work Schedule and Location:

  • Monday - Friday, during normal business hours

  • Lehi, UT office

 

Benefits Package:

  • 401k with matching

  • Medical, Dental and Vision Insurance

  • Life Insurance

  • Health Savings and Flexible Spending Accounts

  • Short-term and long-term disability

  • On-site gym


Entrata participates in E-Verify.

 

About Us:

Currently serving more than 20,000 apartment communities across the U.S., Entrata offers a variety of web-based software tools for leasing, rent collection, marketing, and management, all on one platform. The Utah-based company has seen exponential growth since its founding in 2003 and currently serves 32 of America’s 50 largest property management companies. Entrata employs more than 600 professionals across the nation, including offices in Lehi, Provo, and Dallas. For more information, go to entrata.com.

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