Voice assistants. Smart thermostats. The ability to have appliances schedule their own maintenance appointments.
The future of smart home technology is no longer coming – it’s already here. And according to a panel of technology experts at the 2019 Entrata Summit, the new challenge is finding ways to effectively and efficiently scale and integrate these technologies within the apartment rental industry. continue
Artificial intelligence has been a buzzword in the technology world for several years, and these technologies are now becoming a player in many aspects of the apartment rental industry. At Entrata’s 2019 Summit in Park City, Utah, a panel of industry experts tackled some of the hottest topics surrounding the use of AI from both an apartment operator and resident perspective. continue
Some view technology as cold. They think it’s a way to widen the chasm between humans. Entrata doesn’t see it that way. In fact, when leveraged effectively, technology can enhance the human connection by better acquainting businesses with their customers and their associates.
That was among the primary messages at the 2019 Entrata Summit in Park City, Utah, where chief operating officer Chase Harrington and chief executive officer Dave Bateman kicked off each morning with an executive keynote. continue
Investing in technology comes at a risk. Either the technology is too expensive and multifamily struggles to prove a sufficient ROI, or the technology isn’t future-proofed and becomes outdated quickly.
When the internet of things exploded onto the market a few years ago, manufacturers were web-enabling all sorts of devices, such as toasters and toothbrushes. Technological progress moves very quickly and some of it sticks while other innovations fail to catch on. It’s critical to select the right technologies to help manage your assets.
Ryan Byrd, Chief Technology Officer at Entrata, encourages multifamily operators to embrace that challenge. continue
The modern renter is more tech-savvy and digitally based than ever. Yet when searching for an apartment, 40 percent of prospects are unable to find a link to apply and 43 percent of current renters are unsure how to pay rent online, according to an Entrata study.
That means the apartment industry not only has to incorporate technologies, but also ensure they are convenient, user-friendly and intuitive for prospects and residents alike – regardless of their digital prowess. The quicker marketing teams can incorporate relevant technology into their processes, the more rapidly they’ll fill up their communities, as discussed in the Apartmentalize 2019 session Technology + Marketing = Winning Combination for Apartment Renters. continue
While most technology providers have an audience in mind when they develop the software, they might have been thinking about their audience in the wrong way.
Instead of defining an audience with an “either-or” mindset, multifamily operators should partner with technology providers that think about their audiences with a “yes, and…” approach. Since we often act as a middle person between our residents and our products and services, the technologies we use have a resident-facing frontend and an associate-facing backend.
Unfortunately, when technologies choose to focus on just one audience in multifamily, they create lopsided software which creates a fantastic experience for one of the audiences and frustrations for the other. The result is confusion, miscommunication and a lengthened process for both users. continue
Implementing tech is a delicate balance. If you’re too slow, the competition will breeze past you. If you’re too ambitious and adopt too early, it could result in investing in outdated tech with little or negative value.
As innovations continue to arrive at a steady and unrelenting pace, apartment operators are continually aiming to strike the happy medium. They seek to keep pace with the competition while being cautious not to invest or implement anything that might serve as the multifamily equivalent to plastic coffee pods, the selfie stick or other relative tech duds. continue
As the multifamily sector adopts more and more technologies, partnerships with tech providers are becoming increasingly commonplace. But the purpose of these partnerships is not just to provide prospects or residents the latest technological trend.
Successful partnerships provide long-term value by strengthening and streamlining processes for onsite teams and enhancing the daily lives of residents. With so much at stake, properly vetting potential providers is vital to make certain they will be a good fit for the organization. continue
A segment of renters doesn’t particularly care whether their apartment homes are tech-enabled. Then there is the other 90-plus percent.
Once considered a luxury, tech features have transformed to a necessity in the apartment world, as modern-day renters harbor expectations for a connected home. But all tech features are not created equal. Residents might be OK without voice-activated roller shades, but they certainly wouldn’t be happy without Wi-Fi.
In a further indication of evolving renter preferences, a recent Entrata study revealed that renters prefer smart-home features over swimming pools.
With that in mind, here are three tech trends that residents want to see – or perhaps expect to see – when they move into a new apartment community. continue
Like technology itself, search engine optimization is a constant work in progress that twists and contorts with each new innovation. But some SEO best practices remain the same as tech continues to chug along.
Those who strike the balance of meshing existing methods with evolving concepts will have the most success in their SEO efforts and draw the most users to their websites. Here’s an inventory of what hasn’t changed – and what has – on the SEO front. continue