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26
Jun 20

Entrata Virtual Backgrounds

Posted by: Entrata | Category: Summit

We were contemplating the sad news of a year without a Summit and flipping through some photos from last year’s kickoff when inspiration struck!

We have decided to share some of our favorite pix for you to download as virtual backgrounds. Here are a few of our choices to liven up your digital meetings and keep the spirit of the Summit alive. continue

25
Jun 20

Entrata Cancels 2020 Summit

Posted by: Chase Harrington | Category: Summit,Values

It’s no secret that Entrata takes its Value of “Business in the Front, Party in the Back” very seriously. Each year we have invited you to experience that Value with us, live and in person, at the Summit in Park City. This unusual year, however, is compelling us to rethink this tradition, and we have made the difficult decision to cancel 2020’s Summit. continue

9
Oct 19

Entrata’s New Reporting Framework

Posted by: Entrata | Category: Management,Newsletters,Summit

Whenever Entrata takes on a new technology project, we start with the research. Many of our clients participate in interviews, we observe their processes and listen to their ideas. Then the design work begins. After bringing stakeholders and strategy teams together to hammer out priorities, prototypes are built and tested with users, leading to the ‘wash-rinse-repeat’ process of identifying problems, fixing things that don’t work, and testing again.

Over the last year since we started talking about Entrata’s new reporting framework, this process has been hard-at-work, as we collect and respond to client feedback and move toward a reporting platform that addresses the needs and challenges of property management users. At Entrata’s Summit in September, Entrata’s team reported the results to our clients.  continue

7
Oct 19

Smart Technology in the Apartment Rental Industry

Posted by: Entrata | Category: Management,Newsletters,Summit,Technology

Voice assistants. Smart thermostats. The ability to have appliances schedule their own maintenance appointments.

The future of smart home technology is no longer coming – it’s already here. And according to a panel of technology experts at the 2019 Entrata Summit, the new challenge is finding ways to effectively and efficiently scale and integrate these technologies within the apartment rental industry.  continue

12
Sep 19

Using Technology to Recruit, Train and Retain Associates

Posted by: Entrata | Category: Summit

Today’s labor market has made recruiting, training and retaining associates even more of a challenge than in recent years. There are simply more jobs than people to do them, which has made training and retaining associates a critical component to an organization’s success. 

And our workforce looks different today than it did even five years ago. Never before have we seen Boomers, Gen Xers, Millennials and now Gen Zers in the same workplace. The good news is that technology can help widen the employee funnel and allow organizations to attract, train and retain high-quality associates.  continue

11
Sep 19

The Robots are Coming! (How to Leverage Disruptive Technology)

Posted by: Entrata | Category: Summit,Technology

Artificial intelligence has been a buzzword in the technology world for several years, and these technologies are now becoming a player in many aspects of the apartment rental industry. At Entrata’s 2019 Summit in Park City, Utah, a panel of industry experts tackled some of the hottest topics surrounding the use of AI from both an apartment operator and resident perspective.  continue

11
Sep 19

Less Paper, Less Problems

Posted by: Entrata | Category: Summit

Paperless leasing offices were among the many discussions about new enhancements to Entrata’s Resident Suite at the 2019 Summit. 

The biggest form of paperless expansion is the rise of electronic payments. Of all Entrata users, the average online payment adoption is 67 percent. The best way to adopt paperless payments at your community is to incentivize the leasing team with a competition. At Redstone Residential, for instance, onsite teams went from a 50 percent adoption rate to 80 percent paperless in three months.  continue

11
Sep 19

The Future of Marketing from AI to Z

Posted by: Entrata | Category: Summit

Duties of multifamily marketers of the past included arranging bouquets for grand-opening parties and tracking a community’s promotional activities on paper-based spreadsheets. 

Fast-forward to 2019 and the industry’s marketing teams are much more of a tech-savvy bunch. By utilizing innovations such as chatbots, self-touring software, virtual reality, customized resident apps and more, today’s marketers serve in more of a strategic capacity. A panel at the Entrata Summit 2019 session The Future of Marketing From AI to Z shared some of the ways marketers are currently employing these technologies in their everyday efforts.  continue

10
Sep 19

The Power of Story

Posted by: Entrata | Category: Summit

There are two basic elements that have shown up in storytelling for thousands of years: a hero and a journey. The best storytellers know how to use these elements to impact the way their audience feels. This according to professional storyteller, Matthew Luhn, who shared his experiences as an animator with the Simpsons and a story artist at Pixar during Entrata’s 2019 Summit in Park City, Utah. Understanding storytelling, he explained, provides insight into leadership, sales, branding, and running a business. continue

10
Sep 19

Global Trendsetters

Posted by: Entrata | Category: Summit

Apartment operators are constantly trying to decipher the tendencies of renters in each U.S. market, tirelessly accumulating data about resident needs by coast, by region and even by each particular submarket. 

More and more, apartment operators are starting to look beyond borders, as well.  continue