Apr 18

Spring Cleaning for your Websites

Posted by: Entrata | Category: Marketing,Newsletters

As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well?

Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping out seasonal photography, adding a breath of fresh air to your web presence is simpler than you think. Especially if you’re using Entrata’s ProspectPortal. With our easy-to-navigate content management system, you’ve got all the tools you need for a DIY refresh that will work wonders for your digital curb appeal.

Theme Gallery: If you’re feeling like an attic-to-basement style website remodel, make our Theme Gallery your first stop. You’ll have dozens of design themes to select from, each of which offers the foundation for a highly customizable, responsive website. Once you’ve found a template you love, you can apply your branding to colors, copy, and photography, making it truly your own.

Media Library: Modernizing the photography and logos on your websites is a snap using Entrata’s Media Library. You can select from the stock images we provide to set the mood, or upload your own photography for application across your portfolio. If you’re working with recently re-designed logos,  the Media Library can help you make sure that your websites consistently reflect the new branding.

Widgets: It’s not just about looking pretty, a good property website needs to do some work. And with interchangeable widgets, you can prioritize the tasks your site performs. Try adding a virtual tour or gallery slider widget to encourage browsing, or put a link to your online application front and center. You don’t need a dedicated custom web designer to make these changes, or even a phone call to a support rep. Switching widgets is easy, instant, and 100 percent DIY.

CMS: Entrata’s content management system puts you in control of your websites, so whether you’re adjusting the copy on a single property website or updating photography across your portfolio, all of the tools you need to get the job done quickly and efficiently are at your fingertips. And the changes you make are immediately live, so you’re not left waiting days (or weeks!) for edits or re-designs to take effect.

Springtime is a great time to spiff up your property websites and ProspectPortal gives you all the tools you need to do the job. But if you’ve still got questions or need a little help, don’t worry. We’re here for you. Reach out to your Customer Success Manager for more information.