The first time James Lawrence set a record, he says, it was an accident. In 2011 he completed more half-Ironman-distance triathlons in a single year than anyone ever had before. Then in 2012, he set the record for full-distance Ironman races. You’d think he would be satisfied with these very impressive accomplishments. But rather than resting on his well-deserved laurels, Lawrence set out to accomplish his most audacious goal ever.
In 2015 the Iron Cowboy completed 50 full-distance Ironman triathlons in 50 states in 50 days. The 50-50-50 project was fueled by 7,000-8,000 daily calories, an average of 4.5 hours of sleep each night, and sheer determination. It raised money for Jamie Oliver’s Food Foundation and sparked the imagination of thousands who followed the grueling journey on social media.
Entrata is a big fan of people who set impossible goals then go out and make them happen. In recent years, we’ve invited Lawrence to share his story with our employees, and now we’re happy to give Base Camp attendees the opportunity to be similarly inspired. We’re pleased to announce that James Lawrence, the Iron Cowboy, will be the featured keynote at Base Camp in April. Space is limited, so register today.