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Sep 16

Integrated Marketing and Technology

Posted by: Michelle Perroni | Category: Management,Marketing,RentSauce,Technology

integrated marketingWhen the concept of integrated marketing was unearthed decades ago, it involved a narrow set of traditional advertising channels, a few websites, email and public relations. But the information age and technological advances of the past two decades have created a wealth of new information sources and devices. Blogs, online marketplaces, smart phones and tablets have exploded on the scene.

That has made integrated marketing a much larger challenge than ever anticipated, as the evolution of marketing channels has made it nearly impossible for marketers to manually create and maintain a cohesive strategy.

As technology has changed where and how prospective renters receive their information, it has also changed how marketers manage integrated marketing communications. Here are some of the ways technology can help you better manage your integrated marketing strategy:

But not every platform provider does this well, because some can be disjointed. To choose the right platform, you need to:

The landscape of integrated marketing has shifted. But technology can make it easy to keep up with the ever-evolving changes. The Entrata Marketing Suite puts you in the driver’s seat and allows you to take control of your pricing, reputation, postings and lead management all from one platform.