The benefits of automated emails, SMS messaging, and scheduled calls for resident communications is indisputable. But we’ve noticed that many clients miss the opportunity to use Message Center to convert more leads. When young renters tell you* that they prefer to communicate via email (68 percent), they don’t click on housing ads (76 percent), or that they’re more inclined to check your Facebook page or watch a video on your website (61 percent) than not, it’s clear that Message Center is perfectly positioned to become one of your most powerful conversion tools.
For example: Message Center makes it easy to create simple follow-up emails to automatically ping your prospects 2-3 days after they complete a guest card. And it gives you the ability to cater your messaging to emphasize your property’s competitive strengths. Thank prospective renters for visiting your site (or your property), include a link to relevant pages on your website or, better yet, your online application. Embed a photo or video that shows off your community’s distinct personality. In short, keep leads engaged and interested with very little effort.
That tip’s on the house. More are available at our webinar recap for: Getting the Message Across. We’ll discussed best practices and demo’d the new interface that makes communications with residents and prospects easier than ever. Check it out!