Nov 19

Facebook Marketplace

Posted by: Entrata | Category: Marketing,Technology

Did you know that more than 1 in 3 people on Facebook in the US use Marketplace each month?* As an easy, convenient way to buy and sell everything from vehicles to furniture to tools locally, buyers and sellers can connect with just a few clicks. This powerful tool is developing some serious implications for the multifamily industry. Facebook Marketplace is partnering with leading house and apartment rental sites and making it easier for agents and property managers to list rental inventory on Marketplace, and for renters to find their next home.

Here’s the good news: Marketplace charges no listing fees or commissions, and its mobile-optimized interface and personalized customer experience ensure that you can create tailored, browsable listings with minimal effort and investment. Renters are able to easily search listings to find exactly what they’re looking for using filters such as location, housing type, price, bedrooms, bathrooms, square footage, pet friendliness. With Messenger/chat integration built in, questions can be answered in real time within Facebook, making it easier for you and your leasing teams to convert potential leads quickly.

At Entrata, we’ve built our platform with the goal of helping multifamily owners and operators connect, operate and maintain all of their leasing, resident, marketing, facilities, management and accounting operations in one place. We create technology that lets you create a better experience for prospects, residents and employees. That’s why we’re integrating with  Facebook Marketplace.

The integration of Entrata with Facebook Marketplace will give agents and property managers the ability to opt in their inventory and reach more potential renters. Combining our platform with Facebook’s reach will provide you with a greater opportunity to drive leads and reduce vacancies in your properties. 

The Facebook Marketplace integration is available now to Entrata clients using the Digital Marketing Bundle, with general availability to all Entrata customers coming soon. Contact your Digital Marketing Consultant for help getting started.

*Facebook Data, as of 2019