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May 22

Entrata Connect Returns

Posted by: Entrata | Category: Connect,Newsletters

When Entrata unveiled Connect two years ago, the virtual event quickly resonated with a broad multifamily audience and created more engagement than we ever could have imagined. Over the past two years, we’ve enjoyed interacting with thousands of Connect attendees, and sharing messages from notable keynotes like Matthew McConaughey and Daniel Levy, musical artists Rachel Platten and Gavin DeGraw. Now, Connect is back for a third year—albeit scaled-back for a post-lockdown world.  continue

May 22

Automation in a Human World

Posted by: Entrata | Category: Newsletters,Technology

A prospect arrives at an apartment community where he encounters a self-serve kiosk. He types in his parameters for the type of home he is seeking. A mobile, humanoid-type robot arrives at his side, asking if he has any follow-up questions. 

The robot scans his ID to make sure he is who he says he is, then produces a key fob. The prospect is free to visit the apartment that fits his parameters and take a look. An iPad equipped with chatbot technology will be in the apartment home, the robot explains, in case he has any further questions while exploring the unit. 

He can also use the tablet if he chooses to sign a lease on the spot via a fully automated process. Sounds like the perfect modern-day leasing process, right?

Not really.  continue