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Nov 21

The Evolution of Performance Metrics: Changing the Multifamily Game

Posted by: Entrata | Category: Newsletters

The apartment industry has always utilized data to some degree. But the metrics used in the past were often those of a general variety that nearly anyone could access, including broad regional trends and basic submarket data. 

While helpful on the surface, those data points didn’t help operators answer higher-level questions, such as whether certain amenities or upgraded finishes would help command premiums in a given submarket, or whether the psychographics of a specific area pointed to an uptick in potential renters.  continue