Before the tech revolution, the user experience in multifamily was always collaborative. The user—the person searching for an apartment home—would meet with members from the property team, or at the very least connect with them over the phone.
Tech has shown us that many leasing functions, from the home search and application processes to the tour itself, can be done digitally. But in the quest to provide a wide array of expedient digital options, some property teams have drifted too far from the original roots of the renter journey. In some cases, the journey is entirely bereft of human contact.
And while an interaction-free option might appeal to some renters, the best user experience typically occurs with a mix of tech and old-fashioned human contact.
Here are some ways to strike that balance: continue
Entrata is proud to tell the world that our very own industry principal, Virginia Love, has been named a 2021 Multifamily Influencer by GlobeSt. Real Estate Forum. She is profiled in the publication’s October issue and recognized on GlobeSt.com, as well as in the website’s email newsletters. Virginia is our second team member to be named to the list. President Chase Harrington was named a Multifamily Influencer in 2019. continue
For property managers, a solid tech platform consolidates marketing, leasing, and resident management functions to cut out redundant data-entry, streamline workflows, and consolidate data for better reporting. But even in a world of single-platform solutions, a few property management workflows often remain stubbornly apart.
Utility billing is one example, with many properties relying on third-party billing services to facilitate utility billing, maximize recapture, and decrease delinquencies. Unfortunately, this often means efficiencies are lost. continue
Entrata’s Virginia Love Featured in Apartmentalize Session
The tech revolution gradually made the apartment industry more adaptable to change. It’s a good thing, too, because multifamily teams have never had to adjust more than they did last year in a suddenly contactless world.
Had the pandemic arrived, say, 15 years earlier, operators and onsite teams would have had considerable difficulty modifying their set-in-place, non-tech-savvy ways. But modernized apartment professionals have experience beta testing new tech, instituting rollout plans and modifying processes on the fly to make them more efficient.
That experience has proved invaluable through the early and current stages of the pandemic and has enabled teams to navigate through the chaos as efficiently as possible. A panel of experts, moderated by Entrata Industry Principal Virginia Love, recently discussed ways the industry has deftly altered its approach in the Apartmentalize 2021 session Jack Be Nimble, Jack Be Quick: The Art of Pivot. continue
Fraud attempts across industries in the US are up an average of 25% this year, and according to a recent study conducted by Entrata, the property management industry is feeling the impact of this rise in fraudulent activity. The survey findings reveal rapid growth in the number of fraud attempts and increased concern about the impact these cases are having on operations. The results provide a unique view into the types of fraud plaguing the industry, the frequency of such attempts, and shed light on ways new technology may help combat these issues. continue