The awesome and the maddening thing about technology is that it never stops evolving. Just when it seems that you have the latest, most cutting-edge tech features in place, something comes along to further push the envelope.
That trend has been further exacerbated over the past 18 months and shows no signs of slowing. For apartment operators, it has become increasingly paramount to keep pace with the rapidly changing technological landscape. Falling behind, naturally, means playing catch-up. And if you’re playing catch-up, it means your competition has the advantage. continue
Tech receives a lot of credit for helping the apartment industry get through the pandemic. That’s fair, but speaking as a tech provider, we’re going to put ourselves in the honorable mention category. Why? Because onsite teams have been the true MVPs of the past year and a half—and it’s not even close.
For 18 months plus, we’ve observed as onsite teams held communities together through the most difficult period the industry has ever experienced. In what became a contactless environment in an era of social distancing, they put a human face on their communities and bridged the gap for prospects who still had to find a new home during the unconventional madness. continue