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16
Jun 21

Entrata Connect: Dan Levy, Man of the Moment

Posted by: Entrata | Category: Connect

He went from hosting Saturday Night Live to speaking at Entrata Connect. Natural next step, right?

We kid, naturally. But it’s fair to say few personalities elicit the immediate buzz of Dan Levy, who gained notoriety as the co-creator and lead actor in the ultra-popular Canadian sitcom Schitt’s Creek, which recently wrapped up its sixth and final season. 

The success and well-intentioned nature of Schitt’s Creek have resulted in a meteoric rise in Levy’s popularity, which has been a bit of an adjustment for the 37-year-old. Levy co-created the show with his father and longtime actor Eugene Levy (he’s the “too cool” dad in the American Pie movie series). 

In a candid discussion with Entrata industry principal Virginia Love as part of Entrata Connect, Levy discussed a wide range of topics, including his reaction to the SNL invite, how he “forced” his way onto the Canadian version of a popular British baking show and things Entrata should keep in mind when entering the Canadian market.  continue

16
Jun 21

Entrata Connect: Smart Home Partnerships

Posted by: Entrata | Category: Connect,Technology

The secret is out—renters are keen on smart home capabilities. What used to be a luxury feature is now an expectation.

More than 80% of renters say they want an apartment with smart home amenities, and more than 60% are willing to pay a monthly fee for a voice-activated virtual assistant. But part of the allure of a smart home apartment is the seamless experience that accompanies it. 

As such, Entrata has partnered with numerous smart home providers to further elevate the connected home experience for property teams and residents alike. 

“When residents demand change—which, let’s face it, happens pretty much every day—we think it’s important to have technology partners who can adapt quickly,” Entrata President and Chief Operating Officer Chase Harrington said during Entrata Connect Episode 2. “We’ve been working with the multifamily industry for several years to help figure out how to make smart communities a reality.” continue

9
Jun 21

Entrata Connect: An Interview with Yvette Nicole Brown

Posted by: Entrata | Category: Connect

Nice guys may finish last according to conventional wisdom, but Yvette Nicole Brown is here to disprove that rule. 

Coby Rich, vice president of marketing for Entrata, recently sat down with the actress, best known for her role on the NBC comedy series Community, for an episode of Entrata Connect to discuss how she stayed connected to family and friends during the pandemic, her career and her key to success.  continue

9
Jun 21

Entrata Connect: Keeping Communities Safe from Emerging Threats

Posted by: Entrata | Category: Connect

Every multifamily organization needs an Eric O’Neill. 

The former FBI counter-terrorism and counterintelligence operative—who spoke during Episode 1 of Entrata Connect—helped capture Robert Hanssen, a former FBI double agent who spied on behalf of the Soviet Union and Russia. Hanssen was deemed the most damaging spy in U.S. history as Russia’s top mole from 1976-2001.  

While multifamily cybersecurity might not rise to the level of industrial espionage, the ramifications of a data breach can be just as damaging to an organization on a relative scale. As O’Neill recounted the capture of Hanssen, the takeaways were well apparent—you can never be too careful with your valuable data, and the enemy sometimes hides in plain sight.  continue

9
Jun 21

Entrata Connect: Flexible Tour Types

Posted by: Entrata | Category: Connect,Leasing,Marketing,Technology

A prospect arrives at an apartment community, meets with a leasing agent and sees the property in a predetermined path. In the past, that was the only type of tour. But modern-day prospects want choices when they search for their next potential home — and they now have an ever-increasing amount of options. 

Over the past year, the way people tour apartment communities has evolved in various ways, presenting more opportunities to convert more leads to leases. In reaction to the pandemic, many apartment communities began offering virtual and self-guided tours in addition to the traditional agent-led ones. The variety of tour types is almost certainly here to stay, as operators have learned that prospects love options. continue