Last updated by at .

9
Jun 21

Entrata Connect: An Interview with Yvette Nicole Brown

Posted by: Entrata | Category: Connect

Nice guys may finish last according to conventional wisdom, but Yvette Nicole Brown is here to disprove that rule. 

Coby Rich, vice president of marketing for Entrata, recently sat down with the actress, best known for her role on the NBC comedy series Community, for an episode of Entrata Connect to discuss how she stayed connected to family and friends during the pandemic, her career and her key to success.  continue

9
Jun 21

Entrata Connect: Keeping Communities Safe from Emerging Threats

Posted by: Entrata | Category: Connect

Every multifamily organization needs an Eric O’Neill. 

The former FBI counter-terrorism and counterintelligence operative—who spoke during Episode 1 of Entrata Connect—helped capture Robert Hanssen, a former FBI double agent who spied on behalf of the Soviet Union and Russia. Hanssen was deemed the most damaging spy in U.S. history as Russia’s top mole from 1976-2001.  

While multifamily cybersecurity might not rise to the level of industrial espionage, the ramifications of a data breach can be just as damaging to an organization on a relative scale. As O’Neill recounted the capture of Hanssen, the takeaways were well apparent—you can never be too careful with your valuable data, and the enemy sometimes hides in plain sight.  continue

9
Jun 21

Entrata Connect: Flexible Tour Types

Posted by: Entrata | Category: Connect,Leasing,Marketing,Technology

A prospect arrives at an apartment community, meets with a leasing agent and sees the property in a predetermined path. In the past, that was the only type of tour. But modern-day prospects want choices when they search for their next potential home — and they now have an ever-increasing amount of options. 

Over the past year, the way people tour apartment communities has evolved in various ways, presenting more opportunities to convert more leads to leases. In reaction to the pandemic, many apartment communities began offering virtual and self-guided tours in addition to the traditional agent-led ones. The variety of tour types is almost certainly here to stay, as operators have learned that prospects love options. continue