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May 21

The Critical Role of Automation in Lead Management

Posted by: Entrata | Category: Leasing,Marketing,Technology

Imagine if many mundane daily household tasks could simply be automated. Trash cans automatically transferred from the garage to the curb on pickup day. Groceries neatly placed in the fridge on the proper shelves. The backyard efficiently mowed on a weekly basis because you scheduled the lawnmower to do it at a certain time. 

Much tedious busywork also surrounds the lead management process. But unlike those household tasks, many lead management procedures can be automated now.  continue

May 21

What to Expect at Entrata Connect

Posted by: Entrata | Category: Connect,Newsletters

In June, Entrata will be reprising it’s wildly popular online event, Entrata Connect, for the whole multifamily industry. Connect is an event that grew out of the industry’s unique needs in the middle of a global pandemic, but has become one of the most engaging and beloved ways for multifamily professionals to, well,  connect with each other no matter where they may be.

Those who attended Entrata Connect in October 2020 know to expect thoughtful and inspiring messaging, entertainment, and unique care packages delivered directly to their door, but we wanted to share a few details with those who may not have had the opportunity to join us last year to help you make the decision to join us in June. continue

May 21

The Power of Smart Reporting

Posted by: Entrata | Category: Management,Newsletters,Technology

We live in a data-rich world. Any PM software platform you use is going to offer lists of reports to find metrics on every aspect of your business. All of this data can offer a trove of information, but how much real insight does it provide? 

Multifamily professionals can find themselves overwhelmed or confused when multiple reports approach the same issue from different perspectives, spending extra time to pull multiple reports, struggling to compare historical data with current trends, and losing faith when numbers aren’t what they expect to see. This wealth of information can end up muddying, rather than clarifying, decision making processes. It doesn’t have to be that way.  continue