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4
Feb 21

The Shifting Expectations of Applicant Verification

Posted by: Entrata | Category: Leasing,Newsletters,Services

In the past, waiting a week to see if you qualified for an apartment was part of the territory for an applicant. But so was the inability to track the progress of a package shipment, or the need to wait for the rerun of your favorite show if you missed the original broadcast. 

Prospects are much less patient in an instant-gratification world, and they should be given the abundance of digital tools designed to expedite these types of processes. The quicker an applicant can be verified the better—but the accelerated timeline shouldn’t come at the expense of an accurate and thorough review. 

In addition to the fast-but-not-reckless approach, apartment operators have had to consider a handful of additional variables in the ever-evolving applicant verification process:  continue

3
Feb 21

Introducing #WallpaperWednesday!

Posted by: Entrata | Category: Technology,Values

Tired of looking at the same old screens? Entrata to the rescue!

Follow @EntrataSoftware on social media (or check back here each week) for a fresh new look. You can download a new wallpaper designs for your phone, tablet, or computer each Wednesday. continue

2
Feb 21

Call Centers are Having a Moment

Posted by: Entrata | Category: Leasing,Management,Marketing,Newsletters,Services

Does it feel like your phone is ringing more than usual? Like it’s getting harder to keep up with new calls, much less return every call awaiting a response? You’re not imagining things. In the last six months, Entrata has recorded a year-over-year increase of calls to properties of anywhere from 11% to a whopping 21%. It’s not just people looking for new homes, you’re also getting more resident calls. 

Add this increased call volume to the safety measures that have fewer team members in the office, and it’s easy to see why so many communities are feeling overwhelmed and reaching out for a little help. Call Centers are having a moment as they step in to provide a necessary service to properties, residents, and prospective renters alike. But it’s not as simple as making sure calls are picked up.  continue