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Nov 20

Training IT Teams in Multifamily

Posted by: Entrata | Category: Management,Technology

The associates who comprise the IT team are among the most astute in your organization. But despite their tech-savvy skill set and problem-solving abilities—IT stands for information technology, after all—these teams are no different than others in that they require training to function at a high level. 

While a high-functioning IT team often performs training for other groups within the organization, such as educating employees about software systems, training resources for IT itself cannot be neglected. In short, effective training for IT teams hinges around process as much as education. 

Here are a few concepts to consider when incorporating IT teams into the greater operations process:  continue

Nov 20

The Pricing Puzzle: Does your platform measure up?

Posted by: Entrata | Category: Marketing,Technology

Pricing can be an obscure concept. There is no absolute right or wrong rate, necessarily, but problems can arise if you’re too far off in either direction. 

While many variables factor in as to how apartment communities arrive at their rates, 2020 has introduced another in the form of the pandemic. The effects have meant different things to different markets, which adds another dynamic when attempting to accurately price units. 

“Even in a tough year, we’re seeing solid results for our Entrata Pricing clients, over 2 percent lease trade-out increase year-to-date,” said Entrata Pricing product manager Matt Schultz.  “This is a testament to the value and discipline that pricing software adds for our partners.”

With so many moving parts to consider, relying on guesswork or gut feelings generally fails to serve as a solid strategy. And with pricing as the primary component of NOI, it’s monumentally important to arrive at rates that strike the balance of making sense for the community while not alienating potential renters.  continue

Nov 20

Companies Being Excellent: Standout Performances in 2020

Posted by: Entrata | Category: Connect,Values

Be excellent to each other. It’s one of Entrata’s key values, and perhaps the most pertinent during the current climate. 

“2020 has shown us so many examples of humans not being excellent,” said Chase Harrington, president and chief operating officer of Entrata. “But we’ve also seen some of the best in humanity.”

Throughout the Entrata Connect four-episode series, the company highlighted many of those who went above and beyond during an unprecedented 2020.

Here are their stories: continue

Nov 20

Connect Keynote: Matthew McConaughey

Posted by: Entrata | Category: Connect

Renaissance Man Shares Stories, Insights, and Humor

When daydreaming about the most interesting individual to have a conversation with, Matthew McConaughey comes to mind for many. The Academy Award-winning actor has a charming easiness about him, and his abundance of catchphrases transcend the most popular “alright, alright, alright.”

Dave Bateman, chief executive officer for Entrata, recently had the opportunity for that coveted conversation with McConaughey and was able to share it with the apartment world in Episode 4 of Entrata Connect.  continue

Nov 20

Connect Keynote: Carla Harris

Posted by: Entrata | Category: Connect

Wall Street Innovator Inspires Future Leaders

A testament to Carla Harris’ leadership skills can be found in the simplest of concepts: Her passion is rooted in helping others. 

The Vice Chairman, Managing Director and Senior Client Advisor at Morgan Stanley has a laundry list of accolades too lengthy to categorize, but the Harvard graduate has built success on Wall Street and has extensive experience in the technology, media, retail, telecommunications, transportation, industrial and healthcare sectors. 

“We’re at a point in time where leadership really matters,” said Harris, who imparted her tools for maximizing leadership success in Episode 2 of Entrata Connect. “And one of the things I feel most passionate about is that you can lead from any seat.” continue

Nov 20

Connect Keynote: Molly Fletcher

Posted by: Entrata | Category: Connect

An Experience-Driven Approach to Business

Molly Fletcher spent nearly two decades as the only female sports agent representing professional athletes and coaches. In an industry where there are more agents than people to represent, and where she had no footsteps to follow, Fletcher’s success depended on her ability to create a differentiating experience for her clients.

During Episode 3 of Entrata Connect, Fletcher outlined her approach and described how it translates to multifamily and beyond.  continue