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4
Sep 20

What to Expect at Entrata Connect

Posted by: Entrata | Category: Connect,Newsletters

Have you registered yet for Entrata Connect? If not, what are you waiting for? We’re excited to connect with you in October, and just in case you need more encouragement, here’s a quick peek at what we’re putting together for you: continue

4
Sep 20

Using Technology to Navigate an Increasingly Complex Online Marketplace

Posted by: Entrata | Category: Marketing,Newsletters,Technology

It’s 2020, and prospective renters are overwhelmingly searching for their next apartment online. It seems like only a few years ago when apartment marketers began talking about the day when digital marketing would take its rightful place at the heart of multifamily marketing strategy. That day is here.

But as the online apartment marketplace flourishes, it has also grown increasingly complex in both scale and strategy. Gone are the days when a property manager could update a handful of internet listing services with available units and call it good. Today’s digital marketers must master multiple platforms, deliver consistent branding across dozens of websites, and measure absolutely everything in order to adjust marketing spend. Keeping up with constantly changing requirements for Google My Business, Facebook Marketplace, Craigslist, and dozens of ILS sites is no easy task, especially when you’re also working to manage the implications of in-person tours and leasing processes in a world that has made the shift to virtual for nearly every transaction. continue

4
Sep 20

Screen Your Screening Tool

Posted by: Entrata | Category: Leasing,Newsletters,Services

The Key Components of a Verification Platform

Leasing teams spend the bulk of their time aiming to attract residents to their communities. But equally important is making certain that those prospective residents will live up to the terms of their lease. 

Tedious background checks have always been a not-so-exciting part of the leasing process, and they can become more frustrating when necessary information is ambiguous or unavailable. That’s why an increasing number of property management teams are opting for third-party verification services. 

It’s a forward-thinking approach, but not all verification platforms are built the same. Apartment operators should vet screening solutions and make certain the platform they choose offers trustworthy screening results and an advanced level of screening intelligence. 

Here are some of the features apartment operators should seek when considering potential verification solutions:  continue