Through the last few months, as the apartment rental industry has faced unpredictable challenges, we’ve seen onsite teams leap into action. On top of their day-to-day workflows, they’ve suddenly found themselves facilitating local social distancing ordinances, dropping off groceries for quarantined residents, implementing technologies for contactless leasing, and keeping their communities running smoothly in a chaotic, ever-changing world. The women and men at the front-lines of multifamily have been instrumental in keeping their residents safe and their companies profitable despite unprecedented challenges. continue
Online reviews often scathe apartment operators for lack of transparency about upfront fees. Trinity Property Consultants never wants to be on the receiving end of that complaint. The Irvine, Calif.-based apartment operator, which manages student and conventional apartment communities, even has a term that shows its commitment to upfront and honest online pricing: RENTsparency.
“We don’t want anyone to feel bamboozled,” said Carla Alicea, Vice President of Marketing and Training for Trinity. “We want to avoid wasting our Team Member’s time, and we never want to waste the applicant’s time and money on non-refundable application processing fees.
Alicea is serious about not wasting anyone’s time or money. In order to make the online leasing process more transparent, Trinity set out to improve its applicant screening process. continue
Prior to the pandemic, the leasing process was already shifting. While classic tours remained a staple, an increasing number of options were becoming available to prospects in the form of virtual, remote and self-guided tours.
As the pandemic hit, those contactless options not only became more sought out—they became a necessity. continue