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31
Jul 20

Flipping the Script on the Leasing Team

Posted by: Entrata | Category: Leasing,Management,Marketing,Technology

How technology can assist with offline touch points

Throughout the tech revolution, the essential skills of a leasing agent have largely remained the same. Provide a welcoming smile, regularly walk the tour path to make certain nothing is amiss and clean up for-show units so they are ready for the eyes of prospects. 

It’s all part of the standardized training process, which is similar for maintenance teams and additional onsite associates. But although tech hasn’t replaced these non-digital activities, it certainly has provided a way to make them easier and more streamlined. Essentially, it serves as the conduit that can bring together various onsite teams. 

New technology tools allow teams to interact more rapidly, address any community issues efficiently and expeditiously, and provide modern touring experiences for both residents and leasing staff.  Here are a few examples: continue

23
Jul 20

The Pros & Cons of Consumer Brand Partnerships

Posted by: Entrata | Category: Technology

Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization. 

The multifamily industry has gotten more aggressive in implementing partnerships with consumer brands in recent years, but it remains a work in progress. The growing number of partnerships is largely concentrated among tech providers, most notably in the smart-home category.  continue

13
Jul 20

The Touchpoint of Multi-Touch Attribution: Impacts to Future Multifamily Tech Adoption

Posted by: Entrata | Category: Marketing,Newsletters,Technology

A few years back, multi-touch attribution was a fledgling concept. The ability to accurately track an entire customer journey didn’t seem entirely feasible. But it is now a reality and has created a significant boost for multifamily marketing teams, providing greater visibility into the customer journey. 

Not only can marketing teams track a customer’s path to conversion. They can also see the combination of sources that result in the most conversions and measure the step-by-step process of marketing channels that lead to higher conversion rates. This enables teams to delegate future marketing expenditures accordingly. 

So what’s next?  continue