The apartment world is only scratching the surface with regard to the possibilities of artificial intelligence. Marketing technologies such as automation are a bit further along in the multifamily spectrum, but there is plenty of room for growth there, as well.
The possibilities become exponentially greater when AI and martech are used in tandem.
To say that the multifamily industry is catching up to the technology curve at an accelerated rate might be an understatement. It is now possible to take leasing tours through VR, conduct self-guided tours, communicate with team members and residents instantly and control apartment features from a smartphone app. Rental payments have also evolved from dropping checks off at a leasing office to electronic payments.
Delivering a Next-Level User Experience that Boosts NOI
What’s intuitive to one might not be intuitive to another. Because every technology user is different, it’s nearly impossible to create a purely intuitive experience for everyone alike.
Until now, that is. Artificial intelligence is poised to make it happen.
The possibilities are nearly infinite when integrating a resident’s smart-home devices with a community’s resident portal. New AI technologies can analyze and adjust to the behavior of the individual and customize their individual experience. This results in happy residents, increased renewal rates and a stronger NOI for the community.continue
With widespread concern over the COVID-19 (coronavirus) outbreak, Entrata’s focus is on keeping our team members safe while maintaining service without disruptions to our partners and clients. We have watched closely as the situation has evolved, and I’d like to update you on the steps we’re taking.